By evaluating each strength, weakness, opportunity, and threat, an organization is able to make an informed decision as to whether or not a change in the business would result in a competitive gain. SWOT is beneficial in the sense that it promotes good teamwork, defines focus and scope, checks the facts and provides information to allow further analysis to make a well-informed decision. Before a SWOT analysis is undertaken, you will need to research relevant facts and information to enable you to provide accurate information to the group. It is important that the selected group is able to work well together to avoid team dysfunction, including lack of trust, fear of conflict, lack of commitment, avoidance of responsibility and inattention. If a SWOT is not done correctly, the results will not be accurate and will lead to a lack of action or making an incorrect decision. SWOT analysis is an easy-to-use technique that helps the company focus on its strengths, minimize threats and take maximum advantage of available opportunities. Environmental: These factors include all those that influence or are determined by the surrounding environment. This aspect of PESTLE is crucial for some sectors, especially tourism and agriculture. Factors in a corporate environmental analysis include climate, weather conditions, geographic location, global climate changes, environmental offsets, etc. PESTLE analysis is a simple but important and widely used tool that helps to understand the big picture of the political, economic, socio-economic situation. Cultural and technological environment in which a company operates. There are many templates available online to help businesses use PESTLE analysis. Crealy notes that while external factors are carefully examined during PESTLE, no internal assessments are made. Therefore, it is a good idea to perform both SWOT and PESTLE to help provide the best to the company