Supply Chain Management Supply chain management basically refers to the fundamental analysis of the organization's supply chain which predominantly describes the functionalities from source to point of delivery . In this delivery process, the supply chain management framework is divided into four categories: in planning the products and suppliers evaluated and selected, in sourcing the information process that includes contracting, ordering and shipping, in moving it is a physical process from suppliers to the end user and in payment is the financial process, including payments and performance measurement. Woolworths is one of the largest retail groups in Australia. Its motto is to provide fresh food to customers at an affordable price. The company purchases goods from manufacturers and also produces some products from its own manufacturing plant. With its corporate headquarters in Sydney it manages all distribution channels, replenishment sites and support centres. It has reliable brands of food, liquor and general items. http://www.woolworths.com.au/wps/wcm/connect/Website/Woolworths/Our+Brands/Fresh/ Woolworths' supply chain management methodology is to develop the optimal product flow across their products and goods regarding quality, costs, inventory and strategies. It is absolutely fair sourcing and logistics to ensure customer satisfaction in terms of needs. Woolworths has distribution centers in several geographic locations across Australia. Products manufactured by multiple suppliers delivered to the distribution center in the specified state or province. According to the order data, these products are assembled and distributed from distribution centers and moved to prescribed retail stores. Woolworths also produces...... middle of paper ......points where Woolworths aligns are: Listening, acting and learning. Employees who interact with customers provide immense knowledge about what they need, what they think of stores, maintenance and customer service. Consider customer feedback and start implementing that feedback (i.e.) acting on their needs. Learning things from customers, helps Woolworths to change drastically in terms of functionality and progress. For example, customers always bought colored writing paper; by changing this concept Woolworths had significantly improved the layout of the customer category. http://www.woolworthslimited.com.au/page/Who_We_Are/Strategy_and_Objectives/ Order winning criteria allows the company's products to gain an edge over the competition in the eyes of customers. Acquire orders through price, delivery, customer service, flexibility and quality.