A key component to finding a company's position in a market is closely associated with the “strategic group map” created by consultants McKinsey in 1996 (CITE). Using the group's strategic map a company can identify competitors and position itself relative to rival locations. After analyzing a 50-mile radius, it was discovered that 8 movie theaters, two shopping malls, ice cream parlors and the Splash Down water park were the main competitors. The positioning on the map included the Duration of Expenses on the vertical axis and Expenditure, from low to high respectively. Among other competitors, The Hudson Valley Renegades was priced at a medium expense with a long-lasting experience, deeming it an overall attractive market for consumers. When evaluating the potential success of an innovation, identifying new competitors can help create a barrier to entry to maintain customer loyalty. . Two new competitors were found to have the ability to directly compete with the Hudson Valley Renegades. Less than an hour from the home of the Renegades, Saugerties New York is seeking a minor league team for its recently renovated stadium. Various teams from the Prosecutor's Office have been contacted for a possible signing contract for the stadium. Although no agreement has been made, the city of Saugerties assures that it will have a team within a few years (CITE SAURGERTIES TIMES 2013). A second competitor threatening the Renegades is the locally created adult baseball and softball leagues. These local teams are becoming more and more popular every year (FIND STATISTICS AND QUOTES). These teams are community-based and growing popularity has the ability to influence the Forsaken. Supplier and buyer power significantly affects a company's ability to generate profits. Identifying strengths and weaknesses further deepens the company's position... at the center of the paper... to the public. Forsaken also excels at promotions that drive sales and drive business. Renegade's weaknesses include a short season and semi-professional players. A short season only allows a limited window to generate profits. Semi-professional players do not compete at the same level as a major league team, so spectators are less interested in the game and are more focused on the activities and promotions offered by the Renegades. Renegades have few opportunities to maximize profits and create the desired family atmosphere. Expanding the stadium to accommodate a larger capacity, using marketing techniques to sell out an average of a hundred empty seats per game, creating a new promotion to excite fans are all opportunities the Renegades have to maximize profits. Threats the Forsworn face include new entrants, replacements, and a poor economy.