“Our bodies are trained, shaped, and impressed with prevailing historical forms of… masculinity and femininity.”1 A woman's body and her association with her body reflect the ways in which which culture chose it; his physical appearance and how he feels about his body shape and size is a mirror of his cultural norms. Women learn from an early age that they must spend an enormous amount of time, energy, and wealth trying to achieve the Eurocentric ideal of appearance—that is, tall, thin, and light-skinned—and feel guilty and ashamed when they fail. and yet they are. unaware of the fact that they are already doomed to failure because ideals are based on absolute impeccability, on perfection that cannot be achieved. The images are never real, they are artificial, they are constructed, but real women and girls measure themselves against these images every day. Many times, advertisements attempt to do more than simply convince women to buy their products: they often suggest standards of normality, beauty, success, and happiness; standards that shape how women see t...