Market AnalysisContext.MÀJEN provides certified training and professional services to the assisted and supportive living industries. The state regulates certified drug training. Each state has different laws for handling medications by unauthorized personnel. MÀJEN only conducts approved training courses to minimize liability and risk. The rules, however, change as lawmakers change the laws. Therefore, MÀJEN must continually evaluate current training content and techniques to ensure full compliance. The current local and national economic situation changes the total market. Assisted living facilities and supportive living facilities have a limited amount of funding. Most residents of these facilities are on fixed incomes. As other expenses for these businesses increase, their desire to spend on training decreases. MÀJEN must continually balance the value of its services and intellectual capital with its customers' ability to afford training expenses. This is one of the reasons why online training appears to be more convenient for customers than the current in-person training model. Online training can be flexible to reduce or eliminate salary and travel expenses associated with in-person training. MÀJEN plans to divide the current training program into one-hour modules so that employers have the option to integrate the training into their daily work routine or new hire orientation process. Although training rates remain the same for these facilities, employers can eliminate employee salary and travel expenses through Internet education options. This hybrid offering of certified training through e-learning will create value by offering flexibility and cost savings (Shankar, Berry & Dotzel, 2009). Additionally, students will retain knowledge… middle of paper… the online option will be a radical improvement for the ALF and SLA industries as it can bring cost savings, convenience and efficiency to certified training (Getz & Robinson, 2003).GoalsThe primary goals and objectives of MÀJEN include:1. Increase proficiency in online education through a subcontracting alliance (White & Bruton, 2007).2. Acquire local expertise in creating and implementing online education through a working relationship or partnership agreement (White & Bruton, 2007).3. Increase current market share of 18% within one year by creating a Nevada certified online medication management course. Market the online program to existing and new providers in rural areas and Southern Nevada.4. Expand online education to two more states within three years. Prioritize states by level of difficulty to certify training and total senior population.