Exercise 2:a) Analyzing and evaluating the environment i.e. internal and external evaluations is the most important aspect of any company. So the cost of doing business is an idea related to the evaluation of the external environment, here a manager must consider the strengths and weaknesses of suppliers and partners, the accessibility of technology and the needs of external customers. The cost of doing business refers to the situation offered which affects the company which in this case is “Metro Cash & Carry”. Since we have indicated the limits and resources available to develop the concept of costs we can say that the analysis is created. Each culture refers to its own beliefs, laws, knowledge, art and customs that constitute the structure of values ​​and norms shared by a society. Beliefs, concepts about a society and attitudes form Values. Norms are unwritten but accepted laws and rules on society's behavior. Values ​​and Norms are influenced by a number of factors within society such as “social structure, religion, language, education, economic philosophy and political philosophy”. Since Hofstede's dimensions show that Lebanon is more or less equal to India, so doing business in India, which is the Metro Cash & Carry that can be applied in Lebanon, must take into consideration these steps starting with: LanguageThe different regions of India each have a different style of speaking and understand the words, sometimes the same word differs in meaning from one region to another. Even the connection between the CEO and the employees can cause problems if the CEO or manager cannot speak the Indian language, "Hindu". , and know when and where to use each word. H...... middle of paper. .....tions: indicates cultural and related barriers and builds a bridge of trust and communication within new entities also provides new solutions to increase Cash Carry business. Cooperative Ventures: It is when partners influence their similarities and differences to create faster results within the joint venture which should be achieved if they work in a team so that Indians and Germans can collaborate together to achieve successful work. Employee Selection Surveys: To increase the relationship between the leader or manager and his employees and increase the process of employee involvement in decision making and Indians work in teams, so this is easy for them. The contact of culture on the change strategy: The change process, like others, is influenced by culture, so there should be an interaction between German and Indian culture.