1. Affordance Approach: Attributes of an object that are not common to every individual who encounters them, the affordance of the object is not. Affordance is peculiar to the specific way in which an actor or a group of actors thinks about and uses the artifact. Researchers studying the relationships between social practice and new technologies have found enormous utility in the affordance approach as it helps explain why individuals using the same technology might engage in a related or unrelated interaction or work practice . Nowadays, most writings on the relationships between technology and business change emphasize more on the relational attributes of affordances. In this regard, affordances are absolutely not properties of people or objects, but are created in the relationships between the individual and the materiality of the things they collide with. In this scenario, "materiality" means the attributes of the technological object, regardless of whether that object is part of hardware or software. An affordance concept supports the organization to achieve the communication results allowed by the relationships between the company and the technological functionality. For example, in [13], IBM's SNS SocialBlue (formerly Beehive) has an attribute called "About you", this is a feature by which users can choose to enter information that will be visible to other people as part of the employee profile on the page. With the concept of affordances, the organization and researchers can ask “what can the attribute 'technology' offer people opportunities to do? In this case the organization could investigate the attributes of other Web 2.0 tools to find out if these technologies have attributes distinct from others.2. Visibility...... half of the document ......68 microblogging users (Yammer), interviews, data usage analysis, and post content analysis. [15] conducted research and discovered some factors that influence people's intention to adopt information technology, which in turn end up influencing their use of technology. They classified these factors as benefit perception (how quickly people think or believe that using technology would help improve their job performance), cost perception (how quickly people believe that using technology would cost them a lot, such as difficulty using the tool, concern about risks and privacy, etc.), social influence (organization or individual perception that superior others believe they should use the innovative technology). Social influence covers both descriptive norms (what others do) and injunctive norms (what other individuals think you should do).).