In 2007, Apple designed the first touch screen phone and it was a huge change and after three years everyone wants to buy touch screen phones and Apple has become the super star of the smartphone market. Apple's unique designs changed the definition of fashion in the world of smartphones, since then Apple has become the leader of the smartphone market. Apple smartphones such as IPhone 6s, IPhone 6 plus S, IPhone 6 and IPhone 6 plus are the latest and most popular smartphones. The price range for iPhones is from $549 to $849 in the United States of America. There are large telecom companies such as AT&T, Verizon, T-Mobile, and Sprint that offer very affordable contract prices to customers and rapidly increase Apple users. It becomes very easy to buy Apple products in many countries. Samsung has more advantages than Apple in the European and Asian markets. Because Samsung has a larger price variant and most of the products are cheaper than Apple. Maybe everyone has a different answer as to which is better between Apple and Samsung. There is no denying that Apple is the leader in the smartphone market and now Apple became the most valuable brand in the world in 2013 and still is. Apple brought the revelation, Apple created many wonderful designs and products, and now Apple products enter our daily lives and become part of our life. It is important to be unique and irreplaceable, whoever knows how to do it can lead the way