In 2000, measles was officially eliminated from the United States [1]. Recently, in 2014, the United States had the highest number of measles cases reported in the first five months of the year since 1994 [2]. The increase in measles cases is attributed to the growth of an anti-vaccination movement fueled by parents who have grown wary of vaccinations. In a 2014 survey by the National Consumers League of the United States it was found that almost a third of adults believe that vaccinations can cause autism [3]. I was first introduced to the anti-vaccination movement through television talk shows and news clips highlighting celebrities and their characters. newfound aim of declaring war on vaccinations. When coverage of the consequences of vaccinating children is spreading and familiar faces are telling you that vaccines are harmful, it pushes you to blindly accept what they are saying or at least research the topic under discussion. Unfortunately research on the topic can be confusing and without the proper knowledge you could be misled by strongly worded and persuasive arguments from unreliable sources. The confusion leads many people to do nothing and refrain from having their children vaccinated. Parents will favor a potentially harmful omission over less harmful acts [4]. Due to inaction or intentional refusal of parents, more and more children are not vaccinated. Once a certain percentage of the population becomes susceptible to a communicable disease, the entire population is at risk of losing its herd immunity, opening the door to a resurgence of the disease. This is currently being observed with the return of measles to the United States. This is an unfortunate and devastating event that puts many lives at risk. The return of measles is crazy...... middle of paper ......and another and pushing for a broader reach of communication with the general public [5]. Experts in the scientific community can no longer rely on blind trust to gain approval from the general public. The scientific community will continue to lack a presence with the general public if it is not present in the forums and spaces where the general public gets its information. Some cases of this are already at work. YouTube channels and science news sites have gained a strong foothold in the online community. They offer fun and innovative ways to inform and discuss scientific topics with the public. If more major journals and institutes focused on supporting these initiatives and educating the public, hopefully there would be fewer people misled by misinformed activists or commercial interests and public health would change for the better.