This way we ensure that our offers are the best” (friendlyhonda.net. nd). From what I could glean from the previous excerpt regarding current "market based pricing". I believe this concept is similar to value-based pricing. “Value-based pricing and marketing is a business strategy in which a company sets prices and promotes products based on the value consumers perceive a service or good to be. It is an alternative to other forms of pricing, such as market, product, competitive or historical pricing” (Thibodeaux, W. n.d.). As mentioned by Wanda Thibodeaux of Demand Media, it can be established that both value-based and market-based pricing are the same thing. Under these circumstances, this involves a brief conversation about three other pricing strategies and my thoughts on whether or not Honda should utilize these concepts.Other Pricing