Bass explains that “strategic decisions consider the entire organization and represent a complex aspect of business planning. Strategy involves making major changes to the organization and recognizing that the business environment is not static and will continue to evolve. The goal of making strategic decisions is to implement a policy that aims to move the organization toward its long-term goals. Strategy takes into account an organization's resources, threats and available opportunities." He goes on to explain that “operational decisions concern the day-to-day operations of an organization. The countless interactions that occur daily represent the result of operational decisions. These decisions, therefore, can bog down an organization and make it ineffective. To avoid this, operational decisions should be consistent with strategic decisions. Good operational decisions will have measurable results such as increased revenue, increased profits, increased productivity and customer satisfaction.” A company always needs to evaluate potential risks when deciding to change its methods, and strategic decisions represent a risk because these decisions concern the future. Although a company can make strategic decisions based on relevant information, the organization can never predict the future with certainty. For this reason, a company must take precautions when implementing strategic decisions. Strategic decisions should always be specific to an organization and should be carefully evaluated to determine whether they can have a positive impact on the business. Strategic decisions should always utilize an organisation's core competencies and maximize the resources already available and to be safe internal competencies should be established