It is quite difficult for someone from the Western world to have never seen any of Storm's work. Like most, my introduction to his work was through the well-oiled, finely tuned mammoth called Pink Floyd; an amazing band (I might add) that grew up with Storm. Almost all of the artwork released under Floyd's guise is due to Storm and his colleagues at Hipgnosis and Storm Studios. You could say Storm has had a few breaks in his career. He was lucky enough to meet one of the most famous rock groups of the 20th century, which opened the doors to success and fame that few designers ever achieve. However, despite his fame, he is still an esteemed designer. What exactly did Storm do to stand out from the crowd? He wasn't just a guy who knew people; he was a man with innovative ideas and the tenacity to fully realize his goals. In this book I aim to shed light on Storm Thorgerson, world-renowned album designer. Something's Not Right What really struck me (ha ha) is how terribly interesting his work is. He often designs and arranges the most mundane objects or events into a composition that gives off a very surreal atmosphere. -presented to the viewer, it can take on a different and useful quality.” Check out the cover of Asha's 1979 album Correlations. In simpler terms, the cover depicts a woman bending over to drink from a fountain. However, the approach to photography, the decision to use a woman, the paleness of her skin, and the shape of the water rising towards her ever-widening mouth are all carefully considered and carry more meaning than... middle of paper ... n fire." Pink Floyd's crowning achievement, The Dark Side of the Moon, also exemplifies thoughtfulness. It is critical for the album designer to accurately translate the music into a visual medium. The music contained in this album requires a high level of thinking. The album consists of great themes that constantly torment humanity: money, greed, religion, power, time, death, sanity and ambition George Hardie, associated with Storm and Hipgnosis, successfully translates these themes in just one of rock n' roll's most iconic album covers: the prism and the refracting light." The refracting glass prism referred to Floyd's light shows – consummate use of light in the concert setting. Its outline is triangular and the triangles are symbols of ambition and reminiscent of pyramids, both cosmic and crazy in equal measure, all these ideas touch on themes in the lyrics."