From Good to Great by Jim Collins is a book that illustrates an answer to the question of whether a good company can become a great company. In this book, Jim Collins suggests ways in which companies can outperform market leaders. The author has a certain list of companies such as Abbot Lab, Circuit City, Fannie Mae, Gillette, Kimberly Clarak, Kroger, Nucor Steel, Philip Morris, Pitney Bowes, Walgreens and Wells Fargo. According to the author, good is the enemy of great and this is why small companies are great. The author states that the transformation from good to great does not happen by chance. It must be built through a process divided into three general phases. Jim Collins suggests some components of a company to make it reach great heights Below are the components needed for a great company according to Jim Collins Disciplined People The wow factor to achieve greatness. These disciplined people are company leaders who can achieve goals with the paradoxical combination of professional will and personal humility. They are modest and give credit to others freely with calm determination and bring ambition to the company. The author's key point is not about the importance of putting together the right team by getting the right people on the bus. The author wants the right people to be in the right place and the wrong people to get off the bus. And then give these people an appropriate strategic direction to follow. However, the author states that people often try to accomplish things in the opposite order. Disciplined ThinkingDisciplined thinking means the need to face brutal facts and continually refine the path to greatness. But you must not lose faith and you must prevail in business. One mu...... middle of paper ...... doesn't know what he doesn't know. The author chose companies that hide their flaws from investors. The author mentions the need to get the right people on the bus, but never mentions the nature of these right people. How they are made and how they can be identified. And people need motivation and money is a great motivator. Less wages can certainly create regression and frustration in employees. So the author is wrong about this fact. The author should have filled the book with some new information and tips for building a great company. I believe the information was redundant and not up to par. People know discipline and the right employees are all part of a successful company. The information in the book can give rise to many debates and the author may not have the right answer. Overall the book is average and common in information.