Since Chick-fil-A revolves around religious standards and values; this allows the company to stand out from the crowd compared to competitors near and far. The image is based on the position of their religious beliefs; therefore, their religious reputation places the company on a pedestal so that the customer's impression is that the higher prices are worth the faithful, welcoming customer service, and quality food. Priorities: One of Chick-fil-A's priorities is closing on Sundays; elevates the company's image and demonstrates its religious beliefs and values. This also gives Chick-fil-A a competitive advantage as it represents the company with an image that maintains its guidelines and values, attracting customers more and making loyal customers stay loyal. Payments - Chick-fil-A does have a more expensive menu than many other fast food restaurants. With the values ​​and beliefs that Chick-fil-A upholds, loyal customers are willing to pay for the company's ethics, customer service and quality