SWOT Analysis Strengths • Toyota, this very word is a strength for Indus Motor company because of the excellent reputation that Toyota Motor Corporation has earned over the years since since his birth. It is the first manufacturer in the world to have built 10 million vehicles in one year (Journal, 2014). As the 14th largest company in the world, with numerous factories around the world, when it comes to valuing its employees, its customers, its stakeholders and its steadfastness, the “Toyota” brand speaks for itself. Toyota has been recognized for its strong commitment to innovation, ethics and morals. All these aspects have undoubtedly helped IMC, along with other essential elements, to shape its current shape. All values ​​such as QRD (Quality, Reliability and Durability) have been incorporated into the corporate culture of IMC to ensure that it lives by the "Toyota Way" (IMC, 2013, p. 10).• In Pakistan, the idea of ​​CSR is more than an innovation, and IMC has lived up to the mark in bringing this same idea to a completely new geographic location. Sustainability is the most valued attribute for Toyota when it comes to CSR. Being directly under this influence, IMC inculcates careful consideration towards customers, shareholders, business partners, employees, environment, laws and regulations, education and training, healthcare sector and community as a whole. The purpose behind this is IMC's Toyota-inspired mentality, a development that is harmonious and sustainable not only for society but for the earth (IMC, 2013, p. 49). • Indus Motor Company received the eighth Consumer Choice Award of the year 2012-2013 in the Best Car category (IMC, 2013, p. 51). Corolla is Pakistan's number one choice for p...... middle of paper...... to increase the age limit of used cars, causing a 24% decrease in demand for new cars (IMC, 2013, p. 31). Allowing car smuggling was a big blow to Pakistan's local auto industry, so IMC found itself under this unfavorable manipulation of harmful government measures. • Unstable economy, deteriorating law and order situation, power shortage and political circumstances (IMC, 2013, p. 30) have negatively affected IMC's performance and will continue to do so. While IMC has been praised for managing such external aspects to the best of its ability, the lack of good governance attitude from the government can ruthlessly ruin IMC's future prospects as a successful company. • IMC is currently facing competitors who hold monopoly in Pakistan in the automotive sector. If we look at IMC's market share in this sector compared to 2 other giants, we see strong competition.