These provide flexibility in operations as fashion products can serve as both trend-setting target audience items and incorporate goods that they are sufficient and premium enough to cover the corporate sector as well. The increased customization found in the “customizable” section allows Leatherworks to facilitate micro-segmentation by allowing the consumer to shape the product according to their wants and needs, resulting in added value for the customer. Therefore, the expected value derived from pursuing such a single-minded approach includes increased customer satisfaction in the quality and quantity of industry-specific projects, providing customers with control over customized goods (which in turn provides more customer insights popular) designed designs) and the efficiency of marketing spend in reallocating efforts and resources towards the unique fashion segment. Our survey results show that our target market wants leather bags, wallets and accessories that are modern classics and long-lasting. While our target market has a relatively low disposable income, as not the type of people who would typically specifically require leather products, our research shows that people attending university and entering the workforce value the way they look , they are willing to invest in looking good as long as the price isn't too good