Top brands also use the mobile platform to connect directly with their customers. These apps not only serve the purpose of mobile shopping but also provide multi-channel engagement to build customer loyalty. Now a mobile app can make it easy for customers to track their points and update them with offers and discounts the moment they enter a physical store. Fashion brands are leveraging mobile apps to increase brand presence among consumers, smartphones make this process faster and easier. (School of Business, International University, Vitenam, 2014) The rapid development of smartphones has led to an increasing use of mobile devices to provide advertising of products and services. The results showed that if mobile advertisers can present credibility and entertainment in their ads, consumers are willing to view the ads and be influenced to purchase products and services. A study conducted by (Central University, J& K) states that the growing usage of Internet by the younger generation in India offers emerging prospects for online retailers. (The Mobile Consumer: Global Snapshot 2013) According to Mobile, it is the next media power