Sport and identity together have a unique relationship where any regional or national location can use sport as a means to create a sense of identity. The relationship is complex and varied. Identity can be explained as the understanding of what or who a person or thing is. Sport is capable of creating a feeling of nation and this is an important factor. It is also important for a nation to create a sense of identity, but especially so for a regional area. For a small country to host a major sporting event is a significant achievement, especially when considering the rivalry with larger neighboring countries. Nationalism can be expressed less aggressively through sport because there is a clear winner and loser; it is a clear way to assert the superiority of your notion over others. In this essay we will consider a regional and a national example to see how they use sport to affirm their sense of identity. Yorkshire County Cricket Club cricket will be used as a regional example, whilst rugby in South Africa will be used as a national example. We will examine the factors they have used to inflict sport as a means of promoting their identity and also whether these identities are sustainable. National identity can be explained as a group of people belonging to the same nation, regardless of their culture or religion. They share a common national anthem, language, history, laws and government. Segregation and discrimination are problems that have been rooted in South Africa's history for a long time. There is a diversity of cultures and languages ​​and therefore tension is high between various groups. In 1994 the African National Congress was elected. Together with this National Congress, the idea of ​​creating a uni......middle of paper......of sport was born. On the world stage, South Africa has been recognized as a country in flux and changing for the better. Yorkshire, a middle class working area, was helped by the Industrial Revolution to increase its population to increase levels of interest in cricket. A local community can be brought together in a meaningful way through the strength of locals' passion and pride in the club. They achieve a sense of belonging to the territory. The regional press raised awareness of the club and the area's identity through coverage of the local cricket team to which locals felt they belonged. Sport and identity together have a healthy relationship in which one can bring great benefits to the other. If the nation or region achieves positive identities, it will become sustainable as everyone will follow the positive image created around the nation or region in question.