In the 21st century, the Internet has essentially changed everything. It has changed the way people view lifestyle, business, politics and so on. Furthermore, with the great development of technology, it is becoming easier and easier to access the Internet wherever you are. This can be seen from the statistics of Internet users around the world. Figure 2.1 World Internet Users by Geographic Regions – 2012 Q2 Source: Internet World Stats [1] According to Figure 2.1, as of the second quarter of 2012, there are more than 2.4 billion Internet users worldwide. Asia has the largest number with nearly 1.1 billion Internet users. In addition to the large Asian populations, this number is also caused by the technological development of Asian countries over the past 20 years. China, Japan and South Korea are some of the countries taking over the technology sectors. These countries produce high-quality yet affordable cell phones, computers, and tablets that are distributed throughout the world. users. This means that an Internet user spends approximately 5.28 hours a day on social networks. This shows that social networking has become more important for Internet users. Social media has become a platform easily accessible to anyone with access to the internet.2.1.1 Definition of social media (add some definitions from journal.compare different definitions of social media) Social media is the interaction between people in where they create, share or exchange information and ideas in virtual communities and networks. Social media not only provides information to users, but also allows users to interact with other users...... middle of paper ......ites.2.4 Summary of this chapter Nowadays, many companies prefer social media marketing to traditional media marketing due to the popularity of social media. Social media channels have millions of users and this is a great opportunity for businesses to market through social media. Social media marketing and traditional media marketing have many differences. Social media marketing is free, interactive, and marketers can directly analyze the results. Although social media marketing takes a long time to show results and is forgettable. The popularity of social media in Indonesia is caused by a large number of social media users in Indonesia. Most of them are young generations who prefer to communicate through social networks to email. The number of smartphone users in Indonesia is also one of the reasons why social media is popular among Indonesians.