As competition between companies becomes increasingly difficult, you need to apply all available techniques to strengthen your position, gain new audiences and stand out from the pack. One such approach is to create an excellent corporate image. Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get an original essay The positive image of the organization increases its competitiveness in the market. It is proven that it is possible to attract new business and accelerate sales through an efficiently implemented corporate image policy. This type of policy requires planning, implementation and compliance, which works through four different channels: Visual: formal dress, behavior. Verbal: speech, public appearances, interviews, articles, business correspondence, ability to make a telephone communication. Behavioral: legal and moral, behavior in general. Context: relationship with other corporate images, which influences the image of the organization as a whole. Clothes describe a person without words. From the way we dress, conclusions can be drawn about our personal characteristics, social reputation and work mentality. “Don't judge a book by its cover”, unfortunately, in today's corporate world, this is exactly what happens, so that's how it is. essential to convey the right message through our image. Personality, social reputation and mentality at work are some of the dimensions that our image represents of us, the same goes for corporate identity. The worker's mentality, dress code and company culture determine how customers see us. For example, seeing a person in a luxurious, well-fitting suit, we assimilate him with greater abilities and positive traits, instead of a person wearing faded jeans and a T-shirt. This is one of the laws of the psychology of perception. It certainly should be taken into consideration, especially in a business where results depend on the ability to present oneself adequately. Clothing as a tool for business development is reflected in this concept as “dress code”. The dress code is part of the company's corporate culture and corporate image. A key feature here is the need to preserve the professional image and reputation of the company. In this context, the dress code is THE way to stand out from the competition, express a professional approach to business and simply good taste. The second characteristic is the verified ability of the company dress code to positively impact the mood and work attention of employees. “If people come to work in casual clothes, their mood will also be casual, and in our workplace that is not appropriate. What we do, in any case, must not be informal, we must try to be excellent in everything", says one of the top executives of a large multinational company. Another vital function of the dress code is its ability to unite employees and foster a cohesive group atmosphere. When employees' appearance is governed by an equal set of guidelines, they feel part of a whole and gain a sense of belonging. This type of transformation could be very important when a group works to achieve a common goal. The dress code guidelines of many companies, along with large multinational corporations, exist as unwritten rules in the minds of employees or as oral explanations from management about what colors, shapes, silhouettes and accessories employees should wear..