IndexIntroductionAppleGoogleCoca ColaConclusionIntroductionOne of the most critical business functions is pricing or setting the monetary value of an organization's products and/or services. This means that some important factors determining the price should be considered, for example the market price level, the forces of supply and demand, the cost of production (including expenses) and the level of external competition. In addition to earning the company profits, pricing is also used to penetrate a certain market or even as a skimming strategy. Other strategic pricing roles include (from the consumer's perspective) the price-quality strategy, the reference price strategy, the sales price strategy, the price ending in nine strategies, the discount price strategy, and finally , the price goes out (Neu 50). All of these are applied objectively so as to achieve a certain effect on the market (reflecting a certain degree of organizational success). As a result, some of the world's leading companies are observed to use certain pricing strategies to inform their prosperity in the market. Therefore, they have adopted the most favorable pricing strategy that reflects their business needs and objectives. Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get an Original EssayAppleApple is the leading retailer of electronics, computer gadgets and accessories, and software. It is a technology company that primarily relies on the cost-based pricing model to price its products. The reason for this choice is dictated by the high value of the raw materials and the considerable business costs. Furthermore, its manufacturing plant is located in China, while its secretariat and showrooms are based in America (330). This leads to higher business costs that must be taken into account when determining pricing. One effect of this strategy is that it leads to extreme pricing levels, and this helps explain why Apple products are very expensive. GoogleGoogle is another large technology company that specializes in providing Internet search engine services. It also designs and sells computer applications and gadgets. It is one of the major players in the industry and is currently the market leader, followed closely by Facebook. According to Neu, Google depends on competition-based pricing strategy to safeguard its market shares in the virtual market (77). It closely monitors its competitors to set pricing levels that reflect the nature and form of competition in the search industry, which is dominated by more than 10 players, including Amazon, Opera Mini, Yahoo, Wikipedia, Twitter and others. As a result, Google prices are relatively low to promote high customer loyalty (600). Coca Cola Coca Cola is a leading beverage company that has perfected the art of marketing and advertising to capture large market shares and lock in new players. Furthermore, it has blocked the growth of other operators in local markets due to their price level and market approach. It is largely based on a market-based pricing strategy that primarily considers the forces of supply and demand. This means that the company must stimulate its customers to ensure that there is an adequate level of demand so that its supply triggers an equilibrium price in the market (210). As such, Coca Cola is considered a price determiner because its prices are what the market uses. Please note: this is just one.