Online advertising has been around since the beginning of the Internet, it has been slow to grow, but it's pretty grumpy that Internet ads have become as advanced as some of the sites I'm broadcast on . Facebook views each user as an individual with unique tastes and interests and believes that advertisements should be the same, so Facebook has developed an advanced system that examines each user's personal information and posting history to determine which advertisements are most relevant for him. you.Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get an original essay As James Twitchell said, "18-year-olds are much more interesting from an advertising standpoint," which is why when we look around on TV and billboards, most of the ads are aimed at young people. Although Facebook has grown to accommodate more teenagers, most if not all teenagers have or have had a Facebook, so Facebook advertising was naturally expected. To keep these ads relevant, Facebook uses a system that analyzes the user's personal information and recent activities, then finds appropriate advertisements that suit each individual's tastes. This system also allows users to further personalize the ads provided, when a person finds an ad that they find irrelevant, they can close it and Facebook will automatically adapt and find a better ad. This gives people the opportunity to respond to the automated system if they feel that the adverts they receive are not interesting to them. James Twitchell stated the importance of advertisements in his debate article with Sut Jhally, in the article the two argue the importance of advertisements in modern society. Twitchell raises an important point when he disagrees with Jhally about corporations and their power over the consumer. Twitchell argues that the consumer ultimately controls big companies, because the consumer decides what kind of products they will buy and therefore some ads will be more effective than others. Proof of this can be found with Facebook's advertising system, tailoring each ad to a user. Facebook delivers relevant content directly to him instead of inundating the user with things he is not interested in. Most online advertising only reaches 27% of users. its intended audience. Facebook's average is 91%, as users actually choose their own advertisements. This unique way of reaching consumers allows companies to use Facebook as a sort of focus group to see which items or companies are most effective with current trends. This leads to more advanced audience targeting using ads that follow the drift of recent interests. This is another example of Twitchell's theory that the consumer has power over companies and their products. Another unexpected form of advertising is via friends in the news feed, albeit subtly and often unintentionally, users continue to subliminally watch various ads simply by scrolling through updates. . 18- to 24-year-olds on Facebook have an average of 510 friends, and while they may not talk to all of them on a regular basis, every one of those friends broadcasts advertisements across the Internet. By simply scrolling down their news feed, users are exposed to ads whether it's someone posting photos of their new sunglasses or simply a status update about a new album, and these ads are likely to go unnoticed.