Women in advertising Nowadays, advertising is everywhere and exerts an ever-increasing influence on us every day. They are aimed at men and women and determine what they buy. We see advertisements on TV, billboards, magazines and social media. Bill Bryson, the author of “The Hard Sell: Advertising in America,” states that “advertising was already a well-established phenomenon by the early twentieth century” (122). Bill Bryson makes it clear that the advertising industry is getting bigger and has a greater influence on its audience every day. Advertisers use different tactics to sell their products and one of those tactics they use to sell their products is to put women in advertising. Women are used to sell products for men and women. Because of the manifestations of women and their bodies, companies are determined to use their bodies as a tactic to get people in their demographic to buy their products in hopes of getting their unrealistic bodies. Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get an original essay. These women in the ads all have things in common. They are all women that the media present as "perfect". These ads could also be photographed so that the women look even better. In William Lutz's essay, "With These Words I Can Sell You Anything," he says, "Remember, advertising is trying to convince you to buy a product, so it will put the product in the best possible light, using any deviance, gimmick, or means legally allowed” (69). Advertisers do this to make their audience feel insecure, which makes them feel as if this product will make them even more beautiful, thinner, sexier, and even more popular advertisement to sell their clothes. This first advertisement of DKNY shows a man and a woman walking on the street. As you can see, the woman is the main focus show attention by staring at her on the other page. She has long, straight, brown hair, fair skin, tall and slim. The model is dressed completely in black, in a black zippered sweatshirt, while looking into the camera with a passionate and stern face. . Instead of trying to get the guy's attention, try to get the audience's attention. The DKNY logo is in large white capital letters spread across the two pages and is positioned in the center. At the bottom of the page on the right, it says "#ONLYINDKNY" in small capitals. On the left page, it shows us the DKNY website. DKNY is literally putting their name on the woman to make people believe that if the public buys a DKNY product, they will also get attention from men and hope to look like the model in their advertisement. This demographic for this ad is for older teens and young adults. DKNY wants to make its audience believe that if they wore this clothing brand they could be like the woman and the man. It makes men believe that if they wear those clothes they can be with all the beautiful women they want. It makes girls believe that if they own those clothes then they are one step closer to looking like a woman. The public neglects and forgets to keep in mind that a woman does not naturally look like this. This model had hours of hair and makeup done with professionals before taking this photo, and had most likely still been retouched with DKNY to make her even more intimidating to the public with her beautiful features and a man by her side. The secondadvertisement is a car advertisement for Cadillac. Cadillac also uses a woman to advertise their product. There is a woman with tanned skin, red lipstick, curly brown hair, with a slim figure. He is wearing a black fur coat and posing on the driver's side with his arm over the steering wheel. The model looks at the audience with a sexy and severe face. She seems to be very confident. The ad is divided into four small sections. In one section you see the cream leather seats inside the car. There is a text at the Center at the top of the page, in all capital letters, that says: “ BREATHTAKING. EVEN IN THE PARK.” This advert may say this about the car, but it also says this about the woman in the car. The car may be breathtaking in itself, but the woman underlines it. The main focus of this advertisement is the woman instead of the car. Instead of the car at the center of the advertisement. This advertisement attempts to sell the car to a higher class. The woman emphasizes more why it is “breathtaking” while in the park. This ad promises that the car will bring attractiveness and attention, which is what most men want. Cadillac put what people want into the product to make it seem more desirable. The demographic of this ad is upper class men. The focus of this Cadillac advertisement is an attractive woman, hoping to draw attention to older men in hopes of purchasing their product. A car company uses a woman to sell a product that is not supposed to be about the woman's attractiveness, but about the car's features. Even perfume companies use women in their advertisements. This third advertisement is a Burberry perfume advertisement. Burberry is trying to sell its new perfume, Blush, to this demographic. The first thing that caught my attention were the women leaning against the giant bottle. They use a thin woman, with shoulder-length brown hair. She appears to be naked with a blush jacket covering her from the chest down. She is leaning on the large bottle of Blush perfume. This advertisement uses a common and ambiguous word, which is "new". At the bottom of the left page, in white capital letters, it says "THE NEW FRAGRANCE". The background, perfume color and jacket are all blush pink. Pink means unconditional love and nurturing. The first thing that catches your attention in this advertisement is how big the bottle is. The Burberry company makes the bottle as big as the woman to show that the woman needs the bottle to support herself. The model in the ad is leaning on the large bottle and needs the bottle to sit on. The company does this to make the audience feel like they also need this perfume as support to feel as beautiful as the model. Furthermore, this ad uses the allure of beauty to attract its audience. The model seems to give a seductive look to the camera to capture the attention of the audience. If the model looked away from the camera, the audience would not have the same reaction to his product. This demographic is made up of teenage and adult women who want the support of perfume to help them feel beautiful. Burberry wants you to believe that if you buy this perfume you will feel and smell sexy. The advertisement also wants to make women believe that purchasing this perfume can also make them feel more confident about themselves and that they can look like the girl in the advertisement. They want you to believe that you can be as beautiful as the woman in this ad if you buy their perfume. Please note: this is just a sample. Get a personalized document from us now.