Today the tech titans or enterprise connectors like Apple, Amazon, Google, etc. they are developing their trajectory in such a way that within a decade they have a perfect chance of becoming a dominant force in the development of our society. Any hope that they won't be able to expand their reach and capture a larger share of consumers' wallets would be a mistake. Say no to plagiarism. Get a tailor-made essay on "Why Video Games Violent". Shouldn't it be banned? Get an original essayBut what can happen if, in the context of digital globalization, the “enterprise connectors” scenario starts to work? I always keep myself updated on all Apple news and updates. Therefore, in this essay, Apple will be the focus of our research. We will take a look at what the Apple company offers today, what moods Apple users might have in case the "Corporate Connectors" scenario works and what this company can gradually implement at this time to avoid. these potential negative feelings. Potential development and threats are always based on the past and present. Therefore, to begin with, let's paint a complete picture of what Apple does for its users today in a competitive environment and how they gain their trust. In today's society, with ever-increasing hopes, people deal with companies that understand them practically completely. of limits and can provide their more personalized services. The more the company interacts with its users, the better it can form individual profiles and offer better, cheaper and more efficient services. To successfully capture customers in a mature and successful company, the new company must provide the same service with a cheaper or better service. at the same price. For this to be successful, the difference between the new offering and the current offering must be more significant than the switching cost to overcome inherent customer stickiness. What has become a key factor in Apple's success? Its main strength is the ability to monopolize the consumer electronics market. By purchasing a MacBook or iPhone, Apple customers are anchored in the iOS ecosystem. To avoid many inconveniences, most customers prefer to stay in this ecosystem and not switch to using competing products, even at a much lower price. The high value of switching benefits allows Apple to maintain a high competitive level and the ability to create high margins on its products. Therefore, customer loyalty has become Apple's most important asset. How can the “Enterprise Connectors” scenario affect the Apple business? Will Apple have a significant need to maintain its competitiveness in society after the next ten years? As the “Corporate Connectors” scenario says, most private sector online platforms will gain greater trust from people than most governments in several countries. But this confidence will lead to the need to increase the number of actions to continue to justify it. Apple, as one of the enterprise connectors, will have to shoulder one of the huge responsibilities for its customers' data, which means directing the most significant part of the forces to the digital security of its customers within the iOS ecosystem. Why will the topic of digital security be one of the most popular aspects in society in the last ten years? Politicians today are concerned about digital companies' dubious content management policies, algorithmic discrimination, misuse of personal data, conflicts of interest in managing various business relationships,.