Index IntroductionAbout VolkswagenThe Road AheadIntroductionOn 21 December 2009, Volkswagen India Private Limited (Volkswagen India), the group company Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get Original EssayVolkswagen Group India has announced plans to sell 300 units of the Beetle, its iconic car, in India in 2010. The Beetle was launched in India on December 4, 2009. Raj Savant, Business Head, Auto mark Motors , a Volkswagen dealer in Ahmadabad, Gujarat, India, said: “There are already over 170 advance bookings across India and we have started delivering the cars. Furthermore, taking into account the initial euphoria, we expect to sell around 300 Beetles in 2010.”Volkswagen Group India, the Indian subsidiary of leading automobile manufacturer Volkswagen AG (Volkswagen), headquartered in Wolfsburg, Germany, has entered the Indian passenger car sector. market in 2001 by launching its own car brand: Skoda. In 2007, two of its other brands, Audi and Volkswagen, were also launched in India. Over the years, Volkswagen Group India has not only launched several products but also ensured that its brands are well known among Indian consumers. Although the company had been present in the Indian car market since 2001 and Skoda and Audi branded cars were well known among consumers, the Volkswagen brand was not well recognized in the country. Therefore, in November 2009, the company launched an integrated marketing campaign to build its brand image. It also launched a marketing campaign for its iconic model, the Beetle. Volkswagen India envisaged that with its brand building exercise, it would be able to increase sales and capture a significant market share in the Indian automobile market. About Volkswagen The history of Volkswagen (meaning "people's car" in German) can be traced back to the 1930s when Ferdinand Porsche, a renowned automotive engineer and designer, began designing an affordable car for the common man. In 1936, the first prototype of the car, called KdF-Wagen, was designed in Stuttgart, Germany… Marketing Strategy in India Volkswagen entered the Indian market in 2001 by establishing its Indian subsidiary Volkswagen Group India. As of 2009, Volkswagen Group India had two group companies: Volkswagen India Private Limited (Volkswagen India) and Volkswagen Group Sales India Private Limited (VGSIPL). Skoda Auto India and Audi India Promotion In 2001, Skoda Auto India launched its first product, the Octavia, in India. The company mainly used print media whenever it launched a new product. To promote the company's brand image, it also used print advertising campaigns... Keep in mind: this is just one example. Get a custom paper from our expert writers now. Get a Custom Essay The Road Ahead In November 2009, Audi India announced that it had achieved 59% year-to-date sales growth. In the period January-November 2009 it sold 1,550 cars compared to 974 in the same period in 2008.