The TED Talk, How I Hacked Online Dating, was an informative and extremely entertaining talk about apps in the real world of data analytics. Amy Webb, the speaker, is a digital strategist who has been an award-winning reporter for Newsweek and the Wall Street Journal, and currently heads a digital strategy house called Webbmedia Group. On October 2, 2013, he gave a speech at the TED conference center. The speech he gave was his personal story of how he started using an online dating site and how he used his data analyst skills to increase his chances of success. He then wrote a book called Data: A Love Story, which he summarizes in this speech. The intended audience for this talk was anyone currently trying to find love through online dating, anyone interested in data and data analytics, and anyone who has read Amy Webb's book. As the modern world becomes increasingly digital, more single people have started trying to meet people through online dating. This means that the topic is already extremely relevant to a large number of people, and that group is growing every day. It would also be easy for the audience to understand since the speech had a very clear purpose. Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get an Original Essay Amy Webb's speech conveyed a very clear overall purpose, which overall was to help people interested in online dating. It seems like its more specific purpose was to tell people how to do a better job at online dating using data analytics in this real-world application. This would demonstrate to the public that it is possible to use data analytics in many real-world situations in everyday life. The only weakness of his speech was not making it clear from the beginning of the speech. After hearing it all and looking back, it's easy to understand the purpose of the speech. However, if you only watched the first five minutes of the speech, the purpose might not be very clear. The thesis of How I Hacked Online Dating is to inform people how they can use data analytics to improve their chances of finding the right partner through online dating. As the speech progresses, the main points of the speech become more apparent. First, you have a better chance of finding someone you're attracted to and might be interested in forming a romantic relationship with if you're actively searching for them in a database full of people interested in the same thing. This course of action is much more likely to succeed than simply running into someone in the middle of the street and realizing that's exactly what they were looking for. Another point the speech tried to get across was to study other people's profiles to see who you might be most interested in and look them up. The final point was to analyze the completion, see if others want to date the people whose profiles you like, and see what the main commonalities they have with each other and the main differences between their profiles and yours are. By taking the audience through a personal story of the process, the presentation of the speech's main points feels more like a conversation than a lesson on data analysis. It also allowed the audience to further identify with the speaker, seeing her as one of them and able to relate to their situation. This implies that Amy Webb attempted to make the speech morecentered on the audience and succeeded. Various linguistic devices were implemented during the speech. For example, he never used extremely sophisticated words, but used simple words correctly. This use of language ensured that everyone who saw this speech understood it, making it appealing to the common man. Amy Webb also used her words correctly and concisely, demonstrating that she was well educated and was therefore more likely to be considered credible by those audience members listening to How I Hacked Online Dating. He also created a memorable word structure in his speech. When she talked about being stuck with the bill at a very expensive restaurant that had been chosen by "Steve, the IT guy", and forced to pay an entire month's rent for one meal, it created a sense of drama for her listeners. Rather than using figurative language, her illustrations of the dating process, such as actually dating her future husband and having a ten-hour conversation on the first date, created figurative images in listeners' minds. While language was a good strategy to use in his speech, it was not the only one he used. Throughout the speech, Amy Webb used different forms of reasoning. For example, the whole time she was describing how she got her data, how to analyze the profiles of men she was interested in and create fake profiles to discover women who were interested in them, it was a form of logical reasoning. She explained the reasons why she was doing these things step by step, making it clear that she was behaving completely rationally and not like a crazy person. There was also the calculation of available men in the City of Philadelphia equation that he did. This was clearly another form of logical reasoning as it took the listener through a step-by-step process of how she came to realize how limited the number of men she would be interested in living in a city as large as Philadelphia was. This not only helped demonstrate its main purpose to the public, but also showed how data analytics can be used in everyday life. The appeals to reason and logic were all well executed, he also appealed to the emotions of his listeners quite effectively. Amy Webb appealed to emotion several times during her speech. For example, at the beginning of his speech, he describes his frustration and disappointment after going through yet another breakup and how his family was not as understanding as he would have liked. This is a situation that almost every person experiences at least once in their life, suffering great disappointment and feeling like no one understands. This made the audience automatically sympathize with his plight right from the start and, as a result, made them more likely to listen. She reinforced this sympathy later, when she talked about how she liked a man's profile so much that she was convinced he was her Prince Charming, and that he didn't like his part; a story very familiar to many. At the same time there were several happy appeals to emotion, the biggest of which is the final one when she describes meeting the man of her dreams and finally getting her grandmother's stamp of approval. The idea of ​​meeting the right person and/or gaining the approval of someone you love and respect are two feelings that the general public craves and ultimately inspire feelings of happiness and contentment. This ensured that listeners walked away with a sense of happiness associated with Amy Webb's speech, making them more likely to remember the speech fondly. All in all, this was a great one.