Personal Career Analysis: Marketing Management The career I researched was in marketing, specifically marketing management. Marketing management is the organizational discipline that focuses on the practical application of marketing orientation, techniques and methods within businesses and organizations and on the management of a company's marketing resources and activities. I am interested in this field because I love how a company's marketing team comes up with funny commercials and slogans to promote a new product and I have always wanted to be part of the marketing process of a company or product. Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get an Original Essay According to the Employment Outlook Handbook, "marketing and media marketing managers work with department heads or staff to discuss topics such as budgets and contracts, marketing plans, and the choice of advertising media. Plan promotional campaigns such as contests , coupons or giveaways. Plan advertising campaigns, including the media to advertise in, such as radio, television, print, online media and billboards” (Bureau of Labor Statistics, 2015). to participate in the promotion and sale of a new product. I will be able to work alongside many artistic directors, sales agents and financial staff members. I will also be able to travel the world to meet with different clients (Bureau of Labor Statistics, 2015). The work of advertising, promotions and marketing managers directly impacts a company's revenue, and people in these jobs typically work closely with top executives. To be a forensic marketing manager, “I will need my bachelor's degree in marketing and sales experience” (Bureau of Labor Statistics, 2015). I plan to fulfill my educational requirements by pursuing a major in marketing at Austin Peay State University .I will complete all required courses to receive my bachelor's degree in marketing, I plan to go to East Tennessee State University to earn my master's degree. There are many upper division marketing courses in the Austin Peay State undergraduate bulletin University that will help me be as successful as possible. MKT 3010- Principles of Marketing will teach me the basics of marketing (Austin Peay State University, 2017) will teach me how to study the different ways people they make decisions about what they buy, want, need, or act about a product, service, or company (Austin Peay State University, 2017). Both courses will benefit me by helping me improve my knowledge of work which will help me in my current field of study. Job prospects for employment in advertising, promotions, and marketing managers are increasing rapidly, according to the Occupational Outlook Handbook, "advertising, promotions, and marketing manager positions are highly desirable and are often sought by other managers and professionals experts With the growing importance of Internet-based advertising, marketing managers capable of navigating the digital world should have the best prospects” (Bureau of Labor Statistics, 2015) goes on to state that “it is expected that the Employment of advertising, promotions and marketing managers will grow 9% from 2016 to 2026, nearly as fast as the average for all occupations. Job growth will vary.