Topic > Review of Fashion Industry in Pakistan

Despite having a conservative society, Pakistan has never been devoid of fashion since its inception. Each era brought its own unique styles and designs suited to that time for both women and men. But this style and design only revolves around the traditional dress, shalwar kameez with dupatta for women and only shalwar kameez for men. Fashion designers don't have enough space to make much variation with the conventional pair of shalwar kameez. So the limit is that they have to stick to a certain shape and profile of clothing for the customers' taste. Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get an Original Essay Fashion in Pakistan can simply be traced back to one case, that of being greatly influenced by the Mughal courts in the subcontinental era. Speaking of 1800-1900, gold and silver ivory threaded robes were spun, paired with the Salim Shahi shoe named after the queen's husband Nur Jehan. As the area later came under the influence of the British, both the Mughals and the British Empire were major influences on fashion in this region. While the men sported a minimalist cut, slim trousers with classic trench coats, the women got busy with zardosi thread weaving on the exposed central riff, a cropped top with a voluminous ankle-length ghagra choli, whispering ethnic sophistication of Rajistani and Gujrati women in 1872. Later, this attire was also worn by the famous Fatima Jinnah. For a long period of time, Pakistani fashion was dominated by adornments that embodied ethnic glamour. The angrakhaas worn by Rajasthani men during festivals have made their way into women's wardrobes paired with eccentrically colored Kundan and mathapatti accessories. Hand-embroidered koti, duchess-patterned bodice with delicate kamdani threads and kaleidoscopic crochet were also in vogue. In many ways, however, Pakistani fashion and the exponential growth of its industry cannot be viewed in isolation from political unrest and upheaval. Over the years of various governments, fashion has proven to be a form of escapism for the masses. Pakistani cinema reached an all-time high in the 1960s and the masses appreciated bodices with clover and rose motifs and sequin-covered tunics. There was also a huge trend of cropped shirts with poppy accents paired with choridaars and heels. With the passage of time, Pakistan has made an interesting 360 degree turn in fashion. There was a sudden boom and bombshell designers, such as Sehyr Saigol, Maheen Khan, Bunto Kazmi, Faiza Samee, Nilofer Shahid, Rizwan Beyg, Shamaeel Ansari, Sana Safinaz, Amir Adnan and Body Focus Museum took center stage with their designs tailored and exuberant silhouettes. That's when the art seeped into the sheer layers of a floor-length gown that moved romantically as you walked. Elaborate headdresses, dramatic billowing versions, and intricate glass bodices were used to portray poetic rawness and oppressed emotions. But along with that, there was also an increase in rich gem-colored accoutrements, which snarled with sensuality and yet retained an aura of heritage. It was also during this period that men heavily influenced by Britain abandoned trousers for national dress. This revolutionized menswear in Pakistani fashion industry. And from then on, more and more designers took on the burden of making the masses test their faith in the designer's sartorial credo. They diligently paired waistcoats, achkans and sherwanis with shalwar kameez or churidar pajamas to create,.