In the last two years, advertising has garnered a notable percentage of the total media where companies have invested heavily on various advertising channels such as Twitter, YouTube, Facebook, Instagram among the others. This is evidenced by the increase in revenue and revenue seen from social media advertising companies, where Facebook's revenue in the year 2015 jumped 45% in the first quarter, or $4.3 billion. Furthermore, Twitter's profit increased by 60%, notably reaching $513 million (Andrew, 2017). Therefore, with the increase in social media activities where more than 3 billion people are interconnected, social media advertising has become a vital tool through which companies can advertise their brands and increase sales and revenues. Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get an original essay Nike is one of the companies that has increased advertising on social media. In fact, the company is claimed to have more than 22.6 million likes. Arguably, Nike Company is one of the biggest names when it comes to social media advertising. The company's advertising budget is larger than other companies might imagine. Actually, when it comes to its presence on Facebook, the company does not overemphasize but rather directly hits its need, that is, they want people to buy quality products (Andrew, 2017). Nike has and continues to establish and maintain a strong brand image that resonates in people's minds, whether on Facebook or other social media platforms. The company according to the research was ranked as the best with brand slogan to market its products (Lutz, 2017). With this advantage, it became easy for Nike to not only capture people's popularity, but also incorporate it into cover photos, as well as photos shared via brand hash tags. For example, the company's Facebook page is a balance that emphasizes encouragement, charitable initiatives, and product science (Lutz, 2017). To differentiate itself from major competitors, the company has heavily capitalized on research and development which is reflected in every project and product the company brings to market. In support of this claim, Moon (2017) notes that the company's products are seen as the result of extensive scientific and engineering experiments aimed at evoking the idea that the items covered are not only cutting-edge but also of high quality. With an ever-increasing zeal with which the company wants to dominate the cultural market, Nike delivers its products on time and uses the keyword that targets the actual consumers of its products (Moon, 2017). The company uses trademark patents to protect its product name from counterweights. In fact, the Nike brand which is the distinct V shape which has been recognized and accepted as its status symbol. The company is also the user of air technology which has seen the company use Nike Air technology (Moon, 2017). The Nike brand also uses social figures such as Michel Jordan. In fact, from this character, the company was able to develop sports kits such as sports shoes, vests and shorts bearing his name. From the sporting context, the company uses a slogan that emphasizes that “heroes come and go, but legends are here to stay” (Moon, 2017). Currently, the key social advertising channels for the Nike brand are Twitter and Facebook, however it appears to be performing better with over 22.6 million likes and an increase in revenue of $4.8 billion in the last.