IndexSWOT AnalysisWeaknessesOpportunitiesThreatsCorporate Social Responsibility of the CompanyLong Term Marketing PlanUnited Parcel Services being an American based transportation company, is characterized by various strengths strengths and weaknesses in providing domestic and international delivery services. The transport provider focuses on the delivery of letters and parcels to various destinations. Furthermore, the company specializes in financial and logistics services to customers. Even as it assists in delivering the latest parcels around the world, the service provider encounters various strengths, weaknesses, opportunities and threats that can be compared to those that FedEx Inc encounters during its operations (Cun et al, 1996) . Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get an Original Essay SWOT Analysis Strengths With the UPS company's operations spanning over 200 countries around the world, the company is estimated to have a total of 400,000 employees who assist with its vast operations. The large number of employees is beneficial to the company in maintaining a large scale of operations and a broad customer service base in large international markets. The unique services due to the large number of employees have been helpful in gaining huge benefits for the company. Fed Ex also has a large market base but has slightly fewer employees than the UPS company (Soupata, 2005). FedEx has an approximate number of 290,000 employees operating in more than 220 countries. With the growing number of employees taking part in marketing activities, the company is evidently making efforts to improve its services while offering more options to its customers. The large number of manageable employees is a strong point for the company as good marketing is necessary for efficient marketing activities in every organization. The UPS company has a brand and is also considered a very successful company in the United States and the rest of the world. whole world. A brand name is a significant aspect in marketing as customers are attracted by simple aspects that give the company a positive image. FedEx Inc, on the other hand, is known for its on-time deliveries, a factor that many customers consider before choosing delivery services. Although UPS is known for its unique brand, FedEx Inc continually develops its image by ensuring on-time deliveries to its customers. The UPS company features an extremely advanced supply chain that helps in marketing the company's services across the globe. whole world. With the advantage of an extensive advanced supply chain, UPS Company enjoys strong and solid revenue growth as marketing activities rapidly generate revenue for the service delivery organization. On the other hand, FedEx Inc ensures that it uses the latest technology, a factor that has contributed to the company's success over the years. The UPS company has extensive coverage around the world, an advantage that comes from the advantage of an established brand in the market. The vast networks globally have been helpful in maintaining a broad portfolio of services that attract a large number of potential customers. An extensive network globally has also ensured that the revenues earned by the company continuously increase for the company's growth into undiscovered markets. Compared to the UPS company which already has a large market around the world, the FedEx Corporation has the advantage of persevering in recognizing and identifying markets that have not been targeted by its competitors. Striving to make effortsaimed at improving the quality of its services, the company managed to identify new markets by providing them with efficient services (Cun et al,1996). Having been considered one of the top 500 fortune companies, UPS Company makes the largest deliveries worldwide in terms of both revenue and quantity of packages delivered. FedEx Inc is also known for its reliable knowledge and experience in carrying out business operations involving the provision of logistics services. Its strong position in the markets and a stable information system are significant in generating more revenue. Weaknesses Being a competitive segment, market share growth is limited as more and more service delivery companies enter the markets on a daily basis. It is also known that the UPS company brand depends on its delivery team at various touchpoints. Delivery drivers must be paid for delivery; therefore, the company charges high fees to its customers. The company is also facing a drastic reduction in its operations; hence, weak earnings from expensive operations. On the other hand, FedEx Inc is more dependent on American markets in its delivery operations than on other countries globally. FedEx also faces the challenge of competition among other delivery companies; therefore, limited growth in market share. There are also concerns that the market share is at risk of declining in the future. Opportunity The UPS company has the opportunity to regulate the trucking industry, creating opportunities for the industry to expand. There is a need for the company to extend its operations by undertaking partnerships with more companies across the world. Further partnerships could be part of global expansion through ties. The expansion of online shopping for the company and its business is an opportunity that would benefit the UPS company in its growth in the market. The main goal of online marketing is to increase the company's reach even as it strives to maintain existing markets. The UPS company also has the ability to make online agreements with its users; therefore, increasing the speed of doing business (Soupata, 2005). For FedEx Inc, using cooperative strategies can be effective in improving the company's business operations. Mergers and acquisitions can be a suitable way to challenge the company's competitors around the world. FedEx has the opportunity to provide the latest technologies that are unique from those used by other companies. Just like the UPS company, strategic alliances will be helpful in expanding the company's service portfolio. Again, initiating initiatives that reduce costs is a strategy that FedEx can use to enhance the company's courier services (Bhardwaj, 2006). Threats New entrants into the market with lower operating costs and non-union labor pose a threat to the UPS company. New couriers can also lead to exchange rate fluctuation, which is also a big threat to the company. Specializing in transportation services, the continued rise in oil prices poses a threat as the company may be forced to increase its expenses. FedEx Inc may have impacts on its operations due to its domestic employment relationships. Steady fuel prices can also reduce its profits, just like the UPS company. Competitors pose a threat to FedEx Corporation because the company is still trying to make its way in the market, unlike the UPS company which is well established in the market. Company Corporate Social Responsibility In a world where companies are held to a higher standard by consumers, companies need to put in more effort as consumers., 2017).