IndexApplied theoryWeaknessesOpportunitiesThreatsApplied theoryThe key elements of Netflix's strategy today are to produce its own content to reduce content costs, increase the number of high-quality TV series, strike deals with Comcast and other ISPs to develop high speed Internet service to its consumers and say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get an original essayNetflix is ​​a real threat to cable television since it has original content and has access to another mode of distribution, namely the Internet, which will allow customers to stream the programs they want and in exchange pay a fair monthly rate instead of paying for a bundle of TV shows you don't watch. They all provide alternative products and services while allowing customers access to films. Netflix's strengths are algorithms that help customers find movies and TV shows, brand recognition, and the growing number of production studios that provide original content. Strengths Streaming capability: Allows you to watch whatever you want at any time and can be accessed on many different electronic devices. User Experience: DVDs are delivered to your door which is convenient and customers can almost have a movie to watch, plus the streaming features all add up to an overall great experience. Affordable Pricing: A moderate monthly fee is charged while allowing you to watch any movie you want via streaming or on DVD. It's also less expensive than cable TV and offers more choice. Weaknesses Content Distribution Terms: They are not private, meaning that Netflix's competition has access to the same movies and TV shows, making it easier to compete. Price Power: Studios can still make some serious demands about delaying when various films will be available and for how long. Again regarding pricing power: it must adhere to the rates and schedules set by the US Postal Services and also the rates set by streaming providers. Distribution Opportunity: More pricing power goes to Netflix as its value increases because more and more subscribers come overseas, thus giving Netflix more value as a distributor. International expansion has allowed it to reach almost all major international markets with the exception of China. Threats Other streaming offers: Anyone with a large sum of money can license content and provide this service, while YouTube poses a serious threat to Netflix. Content producers go elsewhere: producers move where there are favorable deals for their content and if they end up giving up their content to Netflix's competition, it makes it difficult for Netflix to have the same content as the competition, with the result that the customers prefer the competition rather than Netflix. Increase in subscription rates: Due to higher demand Netflix had to increase its subscription rates, which did not sit well with previous Netflix users, which led to decline in stock prices. Need awareness: at this stage the customer recognizes their need or desire for a product or service, which is why Netflix makes sure that every film has at least one trailer, not only does it release the trailer but along with it comes the release date and this attracts the customer with the desire to watch these films. They also advertise online on sites like Facebook which attract users. Search for more information: This is the stage where customers now.