Everyone has probably seen some kind of commercial. People have different opinions about what they see; we tend to give meaning to things based on how we perceive them. Some people think that the easiest way to learn about a product is through advertising. Businesses and companies provide information about new products to their audiences. Some people may think that the advertisements are misleading, however, some advertisements contain wonderful messages and men? We now live in a world where women can do everything men do. But in sports, women are still not recognized as equal to men. This dilemma of gender inequality in sports has led Nike to produce an advertisement that shows that women are capable of playing any sport. Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get an original essay The ad conveys an emotional message that shows the strong personality of women in the sport they play. they are equivalent to men. The ad uses emotional appeal to encourage every woman to be herself and do what she wants. Nike, a leading powerhouse in the apparel industry, has great advertising. This commercial advertisement is a short-lived video on YouTube released in 2019. It demonstrated the energy of women. It all started with a cyclist crying after his race and a tennis player wiping away tears after his match. In the background there is a voiceover saying, "If we show emotion, we are called dramatic." This shows that women have their feelings when they achieve or fail in their games. This advertisement uses pathos with soft music and the voice described in the background helps the audience understand what is really happening to the female athletes. And continuing with the next scene, the girl who defends in football appears. He played in the match against the boys. She tried to tackle a guy from the offensive side and felt down. During the scene a voice says: 'If we want to play against men, we are crazy. People still think girls aren't strong enough, but the girl in the ad stopped that guy. He proved he is capable of it. So, the scene shows that the US women's soccer team under the national anthem, their captain Megan Rapinoe did not participate in it. As her teammates held their hands over their hearts and sang the anthem, Rapinoe stared forward, hands at her sides, lips still. In the background the voice said: "And if we dream of equal opportunities, delirium." Megan protests for women's equality and has not taken part in the anthem since 2016. Nike has chosen her as an icon and shows the public that women have the right to be treated like men. This opening scene shows the audience that women have suffered due to inequity and how they fought for their rights. In the next two scenes, the tennis player, the basketball player, was arguing with the referee. And the voice in the background: 'When we stand for something, we are shocked.' The players tried to convince the referee but no one listened to them. They really are and feel helpless. Then, came another scene with a woman running the race and finishing first. But beyond that with a voice "When we are too good there is something wrong" Then there was a scene, a basketball player argued with the referee, a coach was angry because another team's fault or even the tennis player smashed the ball. racket with his madness. People can look at the outside and judge them to be hysterical, irrational, or just plain crazy. In those scenes, it was just their appearance. The women were angry because others didn't like them.