IndexIntroductionDiscussionBill Gates and the Microsoft cultureOn Gates' ethical leadershipBill Gates' leadership stylesSteve Jobs and the Apple Co cultureSteve Jobs's ethical leadershipThe leadership style by Steve JobsConclusionIntroductionAn organization's culture speaks to its personality. Culture includes the organization's values, norms, assumptions, and tangible signs or artifacts that speak to its members and their various types of behaviors. A distinctive culture provides an organization with a motivating environment and builds cooperation or synergism as a fundamental requirement for generating success. Furthermore, culture sets the standards for the entire system; therefore an organization would be expected to manage a culture that keeps the organization competitive, likewise making employees increasingly happier and healthier. Fundamentally, there are three core functions of organizational culture: it provides a sense of identity for all members, enhances commitment to the organization's mission, and clarifies and reinforces standards and behaviors. Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get an original essay Meanwhile, on the concept of ethics, it is a rational process based on agreed upon principles; morality, on the other hand, is based on the realm of religion. The choice to do the right thing is based on the principle of what is agreed upon and while morality is always based on universal law or the commandments of God. Ethical choices are based on what you believe in as your duty and value, to whom do you owe this duty and to what value does this duty adhere. Ethics does not lie in choosing what is right and wrong because it is part of morality, but ethics begins when there is already that question of morality because it is the value of the individual and the society he serves that should prevail. Furthermore, the concept of ethical leadership refers to leading the organization with a leader who chooses the right and avoids doing the wrong which can destroy the image of an organization. On the other hand, the idea of ​​leadership styles refers to an organizational's techniques and strategies on how it effectively leads its people to act on certain decisions effectively and decisively. Two famous leadership styles are transformational leadership and charismatic leadership. These two leadership styles will be discussed in later sections of this article. Specifically, this article will evaluate two famous business leaders by comparing and contrasting their respective on organizational culture, ethical leadership, and leadership styles and how these aspects influence their organizational behavior. DiscussionSteve Jobs and Bill Gates need no further introduction when it comes to the world of business. Both have a unique set of leadership skills and styles. Furthermore, the two are very successful entrepreneurs who have made their companies among the Fortune 500 companies in the world, all thanks to these two great leaders when it comes to their leadership styles. Bill Gates and the Microsoft culture The Microsoft culture led by Bill Gates and manages is a context in which the culture of participation and empowerment prevails. Gates makes his employees participate in the decision making process because this is his strategy to increase his employees' commitment towards their work in particular and the entire organization in general. This large global business has the culture of empowered people because it motivated them to share their knowledge and let their ideas be transferred to others to help in the processdecision-making. On Gates' Ethical Leadership Ethical leadership is the standard by which companies operate according to business standards. They are best demonstrated through acts of fairness, compassion, integrity and responsibility. Bill Gates is very fair in dealing with his subordinates. He makes sure everyone gets their salary and incentive package they are worth. He is very compassionate towards the pathetic situation of his people by increasing their salary when the need arises to cover the rising cost of raw materials, especially when the United States goes through an economic crisis such as the rising inflation rate of dollars. Bill Gates makes sure that whatever he warns, he follows through and always walks his talk. Finally, Gates is a very responsible leader being there at the back pushing everyone to achieve their results effectively and efficiently, while giving his full support to every problem encountered by his people, especially during the difficult times of Microsoft. Bill Gates' Leadership Styles Bill Gates' leadership style is participatory in nature. He firmly believes in the value of input from his employees and the reason for Microsoft's overall success. He runs the company with enthusiasm and a hard working attitude. He was able to ensure that his company weathered the storm and continued to become an industry leader. He delegates work to his subordinates and leverages the full potential of his employees to get the best out of their skills, talents and knowledge. Steve Jobs and the Apple Co cultureApple Co is a leader in innovation, design and reliable connectivity. Apple products are designed to meet real customer needs. As for innovation, Apple drives the innovation strategy of their products so that they can always offer the latest features to improve and add more benefits and utility to their valuable customers. With innovative Apple products, they are always updated with the latest market trends regarding product innovation. Perhaps one of the key factors in Apple's enormous commercial success is Steve Jobs, its leader and the most beloved person in the industry. Steve is the inspiration to all marketers in the world on how he leads people. On the one hand, Apple Inc's main advantage is the margin it commands on its products. It maintains good margin to invest in R&D and brand building. Finally, Apple Inc has a strong consumer focus, which is why product design and innovation is based on customer needs (Dudovskiv, 2018). Ethical Leadership by Steve Jobs Steve Jobs believes that ethical leadership has a good impact on the organization by positively influencing the lives of consumers. people like its employees, customers and stakeholders. Steve Jobs said that ethical leadership attracts people to work in the organization because most people would like to work in an organization that pursues what is good for the organization and its people. An ethical leader is an effective leader who pursues what is best for his people, the community and the environment. Steve Jobs' Leadership Style Steve Jobs seems to embrace the autocratic leadership style. He wants to take charge of everything and receives little or no input from his team members. Being a leader, he believes that he is primarily responsible for decision making and simply acts on his own ideas without even using concrete evidence. However, this style of Jobs may seem harsh and strange, but it opens the door for Steve Jobs' success. Another leadership characteristic of Jobs is his being innovative. He created the most successful company in the world in the industry.