The social problem that researchers are investigating in the article "Alcohol advertising and young people" is that young people between the ages of 12 and 20 are targeted for exposure to alcohol advertising by alcohol companies. These advertisements lead young people to have positive beliefs about alcohol consumption and increase young people's plans to drink, which succeeds in convincing more young people to consume alcohol, and youth alcohol consumption represents a public health crisis. Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get an original essay Companies that advertise alcohol to young people in a society that falls into 2 of the 3 major sociological theoretical paradigms. The first paradigm is the symbolic interaction paradigm. When young people are constantly bombarded with positive messages about alcohol, they may cultivate their personality to express social acceptance of alcohol. Young people (12 to 20 years old) will incorporate alcohol consumption into their social lives and social events. Young people will form relationships with other alcohol drinkers so that they become “drinking buddies” where drinking alcohol together becomes the link to friendship. This can create shared alcoholism. The second sociological theoretical paradigm is functionalism. How would it benefit the functioning of society if a large portion of its young members make alcohol purveyors rich because they buy into the false notions that alcohol is flashy and glamorous, which alcohol advertisers are portraying? This becomes problematic for society when alcohol-related injuries begin to increase due to drunken collisions or traffic accidents due to drunk driving, as well as due to involvement in other unhealthy activities while intoxicated. inebriation. The research method used by the researcher of this article used secondary sources which are commercially available statistical sources and databases. Sources included the World Health Organization, the Center on Alcohol Marking and Youth (CAMY), and the Federal Trade Commission (FTC), among others. CAMY reported: “From 2001 to 2003, alcohol companies spent nearly $5.5 billion advertising in the measured media of television, radio and print.” Yet “the FTC estimated that companies spend two to three times this amount on unmeasured promotions such as sponsorships, point-of-purchase promotions, giveaways and apparel featuring alcohol brand logos, and special events.” (Journal of Public Health Policy, Volume 26(3) p. 314-315) Some of the findings of the article “Alcohol Advertising and Young People” are that in magazine advertising in 2003, CAMY found that young people aged 12- to 20-year-olds were exposed to 48 percent more beer ads, 20 percent more distilled spirits ads, and 92 percent more alcoholic lemonade ads. Some gender-related results also came in showing that girls saw 68% more beer ads and 95% more strong lemonade ads than women of legal drinking age. Boys saw 29% more beer ads and 37% more strong lemonade ads than men of legal drinking age. (Journal of Public Health Policy, Volume 26(3) p. 316). Some of the findings for television advertising between 2001 and 2003 were that alcohol companies aired 761,347 product ads in the United States. Young minors between the ages of 12 and 20 were more likely than adult adults to see 24% of such ads. (Journal of Public Health Policy, Volume 26(3) p. 316). Personally.