Index IntroductionCommunication skillsEmpathyPersonal imagePublic-facing work, a specialtyConclusionIntroductionWhether you develop your work in a company or you are an independent professional, there are some skills that can help you interact with others, thus facilitating the achievement of objectives. Today we are going to delve deeper into a concrete characteristic that some of the many types of activities in the working sector have. Working for the public requires certain talents and skills that can be developed regardless of one's potential. This essay on talents and skills highlights the importance of communication skills, empathy and personal image when working for the public, as they are essential keys to providing excellent customer service and achieving professional success. Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get an original essay Image, empathy and communication skills are the basis for developing a good job when our occupation requires working for the public. Whatever the business sector in which the work is carried out, when this is also carried out in the service of the public, there is a personal interaction that has its qualities. The generalized idea that is held about the kindness necessary to work towards the public is rather vague. This is a type of work that requires high social skills and people who know how to resolve and overcome crises in order to provide excellent, decisive and personalized customer service. Communication Skills Communication skills differ greatly from the popular belief that they are easy to speak. This last concept is more related to charlatanism, a quality that has fallen into disuse in the workplace and one of the worst enemies of anyone who intends to work in front of the public. Communication skills are very effective tools in any area of ​​our lives that add even more value to work performance in those occupations where social interaction is necessary. Perhaps the most important thing is active listening. When we are communicators, the information we transmit must be clear, taking care that it is consistent with our non-verbal language. The tone and volume must match the content of the message and also with our bodily expression. Knowing how to maintain eye contact is a skill that improves with experience and is sensitive to genuine interest. Empathy Sympathy is a very valuable quality in public works. On the other hand, nothing is worse than a person who tries to be kind, without being kind, and also fails to find out what the customer's real needs are. Trust is what professionally replaces empty sympathy, and this acquires naturalness through a good dose of empathy. Putting yourself in the other person's shoes is the fastest and most effective way to take care of someone and do it correctly and professionally. Anyone who has years of experience working with the public knows that treating a customer correctly is not so much about empty kindness, but knowing how to maintain a conversation in the context in which the communication flows. It makes no sense to be very close when the tone of the conversation is not that, just as it makes no sense to be very distant when the tone of the conversation is not consistent with the character. Personal Image There is no second chance for a first impression. This is an issue that leaves no possibility for negotiation. Presence is a quality that includes different aspects and all are important. If one of them fails, it devalues ​​all the others. Good presence involves the posture of.