At first glance, the image depicts an inevitable belly drop in heaven. However, the viewer will soon discover a conspicuous green bottle of Men's Vitamins tainting the picturesque sunset. In this advertisement, the juxtaposition of the Photoshopped vitamin bottle and the man in the surrounding landscape is a clear attempt to connect the two images: a product and an emblem of health. The implication is that with these vitamins, your life could be just as healthy and enjoyable as that of the intrepid young man leaping to the waters below. Ultimately, deep within these implications lies the general commentary on society: that men are valued solely on their physical appearance. Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get an Original Essay Beyond the bold leap and the towering bottle of vitamins, it's easy to assume that the ad is relatively standard in invoking a sense of tranquility. The romance of the melodramatic sunset and the allure of radiant waters culturally appeal to the serene, and it should come as no surprise that the sky is blanketed in iconic soothing blues and puffy white clouds. In this euphoric fantasy, adults pore over the park watching children play and relax on benches under protective oak trees, creating the context for the main juxtaposition in this image. The clouds themselves form a ring that frames a man in gilded bronze, boldly disrupting the serenity of the image. In this careful juxtaposition, not only does his presence contradict the tone, but his physique suggests an entirely different story; rather than presenting an elderly and semi-retired figure, the man is an agglomeration of physical health and bold youth – serving as an example, even a testament, to the perception of the ideal. Derived from a single snapshot, man is evidently someone to be admired and valued for his implicit physical prowess, which in a dehumanizing way can be bought and sold. The underlying message is that this ability is deeply rooted in each fiber of these vitamins, and if the reader takes these vitamins, he will be as physically fit as the man in the image. However, the use of the man's physique does not stop me yet. Fluttering in the wind, the man's vibrant tufts of hair become Vitafusion's next target of exploitation. While her vibrant curls may seem innocent enough, they serve as a powerful allusion to youth and the past; Almost iconically resembling a messy and styleless headboard, Vitafusion strategically makes use of popular cultural stereotypes to deliberately invoke memories of a busy youth. He revives the familiarity of the past by resembling the local football star, the high school quarterback, the typical teenager who trains vigorously for the cute cheerleader; represents the climatic rush for high school abs and the preciously fit physique that viewers once possessed. As such, Vitafusion demonstrates that it fully understands the value of physical appearance and leverages it to relate the main focus of advertising: health and vitamins. Viewing his body against the rest of the evidence in a questioning manner doesn't seem all that impressive. Despite being turned against our view, the man, while evidently fit and healthy, displays an interesting lack of muscle. This decisive choice can ultimately be attributed to economic incentives. Recognizing the average body type of Americans – many of whom cannot reasonably gain massive muscle mass –.