The following parameters can be used to analyze the performance of a video on YouTube: Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get an Original EssayNumber of Views Over TimeThe most important metric for determining the success of a video is the number of views it has over time, as videos are uploaded to be watched. YouTube Insights provides this metric at the bottom right of each video to give users and the source of the video an idea of ​​its popularity. This metric can be used to determine what type of content resonates best with your audience. The average number of views per video helps you clearly understand which video content is performing well and guides future content creation. Video views should be considered as the main determining factor of the success of any video. Ratings (Likes/Dislikes) Video ratings are another metric that illustrates direct viewer feedback. They appear in the bottom right corner of videos along with the video views. Here we can see the number of likes or dislikes that the video has received over time. For an in-depth look at these ratings, you simply need to click on the bar chart you see there. This helps compare likes, dislikes, comments and favorites of the video since its publication. Along with the total number of views of your video, ratings can help determine what video content your audience likes or dislikes. Feedback on ratings is often a better indicator of engagement than views alone, as ratings require more action from your audience than simply viewing your content. Feedback in the form of likes or dislikes can help our search rankings, as YouTube takes these factors into account when deciding where our videos rank in search results. Discovery Events Understanding how traffic was driven to your YouTube videos is essential to understanding how to attract interested viewers to our videos in the future. You can access this information by clicking the same bar graph icon at the bottom right of most YouTube videos. Shows the significant events of the discovery; that is, viewers' main sources of referral to a video. The list of main reference sources allows you to analyze the sources of statistically significant views. This information provides useful insight into which marketing channels are driving traffic to your videos versus others and helps you focus your efforts. If one traffic source attracts more than another, your video promotion strategy can be adjusted accordingly. It's also helpful to note websites that embed our videos naturally. Embedding a video is the process of copying and pasting a YouTube video to display it on a website without having to view it on YouTube. We may notice websites that embed our YouTube videos and contact them. Additionally, they can be notified when a new video is launched, so they can share it as well. Analyze audience demographics To further analyze your video statistics, you can click the View More Statistics button to get more in-depth analysis about your video. A better understanding of audience demographics will help future content creation to be as relevant as possible to the audience's age, gender and geographic location. We can compare the data..