In the online identity comparison, two types of transportation services, Uber and Lyft, were examined, analyzed, and compared across their individual sites. Both websites are organized so that it's easy for viewers to find what they need. Through analysis, the Uber site lacks emotional appeal to attract customers to take advantage of their service. However, it does a great job of organizing the site. Some viewers browsing the web may be impatient and would like to find the answer in a moment. On the other hand, the lyft site has a presentation of interactions between drivers and riders. The downside of the site is that Lyft doesn't provide people with all the information about the costs of rides. Both of these transport services were evaluated to demonstrate navigation through the sites, use of persuasion, costs and services available to travellers. After analyzing both sites, viewers would be able to compare Uber and Lyft's websites to see how each builds its online identity. Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get an original essay The Battle for a Ride Service We live in a world full of options. At every moment we are presented with the opportunity to choose from a variety of options. The truth is that we don't always make our choices intentionally. Sometimes, instead of choosing what is best for our personal needs, we fall into the trap of the appearances of commercials that lead us to purchase a product or even an unnecessary means of transport. When we want to make a choice based solely on objective facts and reasoning, we must methodically analyze and compare each product based on the criteria we evaluate. Uber and Lyft are widely used modes of transportation in society. However, each differs in the organization of their websites, the use of persuasion to acquire customers through pathos, and the services and rates they provide to their customers. When viewing websites, people first look at how easy it is to navigate and find their answers through the sites. Both Uber and Lyft do a decent job of categorizing topics to help viewers or customers move smoothly through the site and get their questions answered. With the popularity of smartphones this generation, both Uber and Lyft have their own free apps that people can download to allow for more convenient “on-the-go” service. One difference shown on the Uber site that isn't on the Lyft site is the ability to order food through the Uber site and have it delivered to you. Customers can receive as many roadside deliveries as they want. This “grubhub”-like service offers flexibility for customers to get a ride and order food at the same time without having to rush to eat before going to work, school or an important meeting/event. Lyft has a section on the site where customers can understand the cancellation policy on the site while Uber will only tell you the cost of cancellation in the app at the time the customer wants to cancel. Most customers prefer to know the cancellation policy and costs before they start traveling rather than when they change their mind. Persuasion is a socially accepted way of attempting to change individuals' attitudes. A common way to persuade people is through social media and online. Word of mouth from a variety of people with different views and opinions within the audience can lead to tension. Aristotle's three components of persuasion, logos, pathos and ego,.