Corporate Social Responsibility of the 21st CenturyCorporate Social Responsibility (CSR) is the most essential element in modern business and highlights an organization's responsibilities towards society (Snider et al., 2003 ). Society is very concerned about the way companies undertake their CSR. This has forced many organizations in the industry today to address their CSR effectively. The Microsoft Corporation is a multinational company that ensures the annual publication of its corporate citizenship report. Their report provides details on how they give back to society through their various programs and initiatives. The goal of Microsoft CSR is to address people's social needs from a global perspective. The people they serve include their consumers and stakeholders around the world. The company values ​​their CSR because it allows them to succeed and achieve their goals globally. The key to the company's success includes providing various services such as creating an intelligent cloud, creating personal computers, and creating new inventions to increase productivity and business processes, thus helping them in their efforts to serve the society. The company's commitment focuses on addressing the needs of society and properly managing its programs, which plays a key role in building and maintaining trust between the company and its customers and also among stakeholders who are committed to ensuring that the company achieves its long-term goals. Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get an Original Essay It is important for any business to build its reputation by gaining the trust of its customers. By building trust, the external image of the company will be improved (Snider et al., 2003). One of Microsoft's key strategies is to build trust with its customers. Building trust is the most essential consideration for any business that ensures that the company achieves its goals, ensuring that its customers globally are empowered to realize their visions. For a company to achieve this, it must ensure that it earns trust among its stakeholders, governments and its customers by ensuring that there is a shared commitment to ethical behaviors and also ensuring that integrity is maintained in business processes. This therefore implies that a company's ethical culture is established and that the company must demonstrate its commitment to integrity, behavior and honesty in carrying out its business activities. Microsoft has demonstrated its commitment to ethical standards in management and business practices. Their business ethics meet the long-term needs of the company's stakeholders by ensuring transparency and accountability in various business activities and processes. Microsoft values ​​strategic philanthropy as a means of giving back to society. Their strategic philanthropy includes many things and not just monetary donations and software. Microsoft has demonstrated its determination and what it is capable of over the past few years by improving the lives of millions of people around the world. Microsoft's environmental policy is one of the most effective strategic philanthropies where the company has demonstrated its commitment in the fight to reduce carbon emissions thereby preventing environmental degradation in a global perspective. Some of the measures taken by the company to preserve the environment ensure that their business activities, which include processing and manufacturing, are free of carbon emissions..