It is precisely at the end, when the father, saved from the accident, raises his arm to embrace his daughter that the phrase "Embrace life, always wear a seat belt" is emblazoned on the screen. This clever use of words is definitely a wise theme for the commercial. Hugging evokes images of hugs and loved ones. The mother and daughter save the man by hugging him to the seat, acting as a seatbelt. At the end the father hugs the little girl. Watching this video you don't even notice that there was no talking, because the characters and shots portray the story so intelligently. Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get an original essay After all, this is one of the key points of the Sussex Safer Road Partnership, to support safer driving so that no one has to die in a road accident. car accident. It's disturbing to see the man thrown from his chair. If you look closely, the woman and her daughter grimace with the effort of holding it securely to the chair. The logo shown here is to wear your seat belt so you don't get hurt in a car accident. So that no family has to lose a loved one due to distracted driving or not wearing a seat belt. While people think that car accidents are a distant evil, something that can't happen, the setting of this commercial cannot be emphasized enough. I'm in a playroom, a place where imagination and creativity reign, a place where children are free to play. This is in stark contrast to a car accident, but car accidents can happen to anyone. To fully appreciate the skillful use of effective rhetoric and pathos, one must first examine the characters. This family, probably the most effective form of pathos in the commercial, truly describes the emotions, fear, shock and subsequent relief that evokes similar feelings in the viewer. The audience here is anyone who has ever been in a car, driven, been driven anywhere, or has a family member or loved one who drives. This wide range of people are automatically attracted to the characters, a father, a mother and a daughter. The reference to family and love is underlined even more by the setting, in a young girl's playroom. The pink walls and the family's comfortable seating on the couch, him pretending to drive in a chair, evokes a sense of calm and even joy. The scene of a family laughing and enjoying each other's company is emotionally exciting. The commercial begins with a father in his daughters' pink playroom. He pretends to drive and then looks scared. His daughter and wife, sitting nearby, look transfixed at the camera. In slow motion they run towards him and hold him to the chair like a seat belt would. Glitter bursts from the room as the man is yanked from his chair, but his daughter and wife hug him like an efficient seatbelt and he survives the sudden crash. Then the screen declares, “Hug your waist, always wear your seat belt.” The dramatized style of this film and the incredible portrayal of the characters' emotions and fear evoke extreme pathos and shock in the viewer, making this commercial effective in promoting the use of seat belts. Please note: this is just an example. Get a card customization now from our expert writers. Get a Custom Essay You jump in the car, start the engine, and suddenly you're on your way. Everywhere; maybe soccer practice, school, the dentist, the grocery store or even the beach. Life is good, windows are”.