Index Link ExchangesLinking WheelAnchor TextToday, so many people engage in SEO practices that are not valid. Not only are they outdated and outdated, but they can also be very risky to use. Using them in your optimization may not be a guarantee of success for you because you may end up encountering additional costs to improve your ranking. Below are some of the SEO practices to avoid in 2018: Manual submission to search engines Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get an Original Essay In the recent past, updating your websites and then manually submitting them to search engines was something worth doing. However, we have now overcome this problem because web crawlers can discover your website without you having to go through all these problems. Therefore SEO experts charging you for submitting a website should be avoided because it is a waste of money that would end up costing you a lot to build your ranking. Link Exchanges Link exchanges are one of the obsolete SEO techniques and to avoid in 2018. As the name suggests, it involves exchanging links with other webmasters. It worked really well and you keep exchanging links thinking your ranking will improve. However, it is an outdated strategy and you will see a change in rank without knowing it. Have a different web page for each keyword Back then webmasters ensured that each keyword had its own web page. Although this technique is obsolete, it is still necessary because it ensures that keywords are positioned correctly on a web page. However, it can be inappropriate because not all content can be favored by search engines unless it is high quality and engaging. Linking WheelLinking Wheel was a technique used in link building that helped trick search engines into ranking web pages higher using arbitrary websites. The main focus is your website, but other websites are used as free options that can be interconnected to improve your ranking. However, it is a bad practice that can be easily identified by web crawlers. Please note: this is just an example. Get a custom paper from our expert writers now. Get a Custom Essay Anchor Text The use of anchor text in SEO is an outdated practice that has been abused by many businesses to use old techniques to build their rankings. These companies often use this anchor text to link to the primary website from a secondary site. It was effective because it emphasized the importance of keywords, but today it is no longer used because it results in low rankings.