Nestlé has similar promotion strategies to Cadbury but not the same. For starters, the fact that Nestlé targets a larger majority of people through the variety of its products gives them a better chance of reaching more people and becoming popular for creating many different products and not just a certain type, such as example their chocolate. Since Nestlé owns so many products, they are very well respected as their quality always seems to be very good and you won't hear many complaints about the quality. This immediately gives them a better chance of people buying their product instead of a similar one from a different brand. When it comes to marketing. Price is a very important factor to be right. And Nestlé prices its products competitively. You will find their chocolate products priced similarly to chocolate products from other companies, such as Cadbury's, so people cannot ignore Nestlé and choose Cadbury's because of the prices. Nestlé has some very popular promotions in Nestlé's marketing mix. An example of this would be the 'Nescafe tune'. Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get an original essay This was launched over 20 years ago and brought Nestle forcefully into the market. Nestlé uses image differentiation as their logo is completely different from that of the competition. Nestlé also has a large number of educated employees who are very advanced in doing their jobs and promote Nestlé well to customers. With twenty-nine Nestles brands with annual sales above $1.1B, educated employees who are experienced and know what they are doing at a much more advanced level than others are essential to Nestlé. Nestlé uses Twitter to advertise and also has more than one Twitter account. Nestlé has many different Twitter accounts on which to advertise their products and services, they also have their own accounts for individual brands, just like Cadbury's, so this method must work really well. When it comes to the characteristics of the target market, Nestlé is not targeting a specific age, perhaps they are targeting a younger market for chocolate or snacks, but the other products such as cereals or water will be targeted for any age. They don't even have a specific gender or ethnicity, but they target India for many of their products, for example Nescafe India. But this is due to their relationship with India in 1912, when they began trading as Nestlé Anglo-Swiss Condensed Milk Company. Please note: this is just an example. Get a custom paper from our expert writers now. Also Get a Custom Essay Nestlé occasionally advertises products on TV, here is an example of a persuasive advertisement from Nestlé.