IndexAbstractIntroductionAnalysisConclusionAbstractMySpace is a social networking site created in 2003 by Chris DeWolf and Tom Anderson in Beverly Hills, California. This site was used to allow people to freely communicate or interact with each other. They could personalize their profile using different fonts, colors and layouts. DeWolfe and Anderson intended to defeat Friendster which was very popular that day. They managed to convince local celebrities and musicians to abandon Friendster and become MySpace users. Many musicians have pioneered their careers on this site and have become very popular. However, a few years later, this site had lost billions of users due to many reasons. From my observation, there are reasons why this site has collapsed significantly. First, it was caused by failure to execute product development due to inconsistency and lack of leadership style. Second, executives were more focused on making profit than on user satisfaction. Finally, no negative content shown on MySpace has been filtered. Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get an Original Essay Introduction The Internet is an interconnected system of computer networks that use to connect and serve billions of users around the world. This invention was first discovered in 1969 by the United States Department of Defense to create software for military purposes. From that moment on, many scientists began to use it to carry out research for scientific research and educational purposes. However, in 1991 the rules on its use were changed, according to which the Internet can be used by people for various purposes. As a result, the Internet has grown rapidly. Many people have contributed to the growth of the Internet, for example by creating a platform on the Internet that other people hope to use. The platform can be the place where people can share information, resources and much more. But, as time goes by, the Internet is not only used to access and share information, but also to communicate with other people who are millions of kilometers away by sending or exchanging messages and documents for professional purposes. However, nowadays people not only use it for professional purposes, but also to communicate in daily life. This makes the Internet a very useful and addictive technology. Furthermore, there is no denying that people nowadays, whether they are teenagers, adults or elderly people, live addicted to the Internet. Here is an example of a platform used to communicate by people on the Internet. Myspace.com is a social networking service platform that was very popular between 2005 and 2009. It was found by Chris DeWolfe and Tom Anderson who worked at Intermix Media, Inc. (eUniverse) in Beverly Hills, California, where this company was an American marketing company. Initially, eUniverse programmer employees saw great potential in the features of the Friendster website, especially Chris DeWolfe and Tom Anderson. So, they tried to imitate its characteristics and called it MySpace. In 2003, this site was first launched using ColdFusion. However, this site was initially used for eUniverse's finance, human resources, and technical expertise. Therefore, the first users of this site were eUniverse employees. But, in late 2003, eUniverse was transformed from a web site for online data storage to a social networking site. This site was designedto allow people to communicate with each other and allowed them to create their own profile page by customizing the font style, colors and layout. DeWolf and Anderson managed to convince celebrities, musicians and models to use this site. From that time Myspace quickly became popular among people, especially musicians. Many musicians have pioneered their careers from this platform and become popular, such as The ArcticMonkeys. In February 2005, Mark Zuckerberg offered DeWolfe $75 million to purchase MySpace, but DeWolfe rejected his offer. Then, in July 2005, one of the first leading Internet companies, Rupert Murdoch's News Corporation, owner of the Fox Broadcasting company, purchased the MySpace company for $580 million. According to Rowan Bridge (2006), Rupert Murdoch's News Corporation or Fox first released MySpace in the UK in January 2006. On August 9, 2006, the number of MySpace users reached 100 million in the Netherlands. Emma Barnett (2011) stated that from late 2007 to 2008, MySpace became the leading social networking site in the world and beat its main competitor which was Facebook. However, in April 2008, Facebook overtook MySpace's position to become the leading networking site, and MySpace slowly lost its user base. In this study, we examined the factors or reasons for the collapse of MySpace. Analysis MySpace was the largest social networking site where everyone could share their ideas and communicate with each other. Many musicians have pioneered their careers on this platform by sharing their new songs and videos with people. This site was created by Tom Anderson and Chris DeWolf because they were inspired by Friendster. Therefore, they built and copied the same platform as Friendster, and this site was successful beating it which was the most popular site at the time. Then, they tried to beat another social networking site called Facebook. But in 2008 MySpace lost billions of users. Here are the reasons why MySpace fell significantly based on my perspective or point of view. First, MySpace failed to be innovative, especially in the execution of product development. It was caused by his inconsistency in site development. According to Connie Chan, an analyst at Chess Media Group, in Amy Lee (2011), MySpace allowed people from the entertainment industry to develop the site. It means they indirectly changed the platform from social networking site to music networking site which was not suitable for the main purpose of this site. Meanwhile, many people who joined this platform had the intention and purpose of building their connections by communicating with other people on this social platform. At the same time, another social networking site called Facebook, continues to develop its site consistently to be a user-friendly platform and to offer its users a better and easier way to make friends. Furthermore, the site (MySpace) was also neglected by the new owner named Rupert Murdoch as the owner of News Corp. According to the vice president of online marketing of MySpace, Sean Percival, (2015) said that News Corp or Rupert Murdoch did not they have lived up to their promises to run MySpace well. He was paying more attention to another site called the Wall Street Journal. Connie Chan (2011) argued that this was caused by politics or bureaucracy. At the same time, a leader has a great impact on an organization's business process, including the product development process. Therefore, the site failed to improve its platform. Secondly..