Toyota Motor Corporation, headquartered in Toyota, Japan, is one of the largest multinational automobile manufacturers in the world and was founded in 1937 by Kiichiro Toyoda. Their products include cars, luxury vehicles, commercial vehicles and engines. The vehicles are produced under five different brands such as Toyota, Ranz, Daihatsu, Hino and Lexus. Additionally, Toyota's expertise has been extended to other industries beyond automotive manufacturing, such as housing, communications, energy, financial support, marine, and biotechnology. Say no to plagiarism. Get a tailor-made essay on "Why Violent Video Games Shouldn't Be Banned"? Get an Original Essay External communication is one of the important factors in executing business strategy. It provides transparency, thus improving corporate reputation. According to its code of conduct, Toyota is committed to maintaining open and fair communication with its stakeholders, while improving its image and transparency (Toyota Motor Corporation, 2006). Toyota has created a website where people can find financial results and data, investor updates, annual report, shareholder meeting results, vision and philosophy, and newsroom. On its website, Toyota also states that it also works on its own innovations to develop the future of mobility by providing the safest and most responsible way to move people and challenge expectations (Toyota Global Vision, 2011). Additionally, Toyota publishes white papers presenting solutions to problems associated with certain topics. Toyota has produced a lot of advertising in all types of media, such as television, radio, magazines, newspapers and social media. These advertisements adopt some forms of advertising communication messages to attract the target audience, such as image ads, cognitive ads, sponsorships, and one in particular is an emotional ad, Toyota's "Good Odds", which has been named the most effective ad of the Super Bowl. on key brand metrics and was evaluated based on its likely social and business impact (Tim Nudd, 2018). Toyota gets closer to its customers by interacting with them through social media and giving them the feeling of being "part of the family" (Helene Montpetit, 2014). Staff are trained to communicate directly with customers as friends on social media. Additionally, the company's strategies are shared on the Toyota Social Media Marketing Facebook page for fans to access. Thus, creating an impression of transparency. This interesting strategy successfully increases shopper loyalty. Referring to "Respect for Others" in its core philosophy, Toyota has sought to maintain good relationships with local communities by actively contributing in areas such as education, environment, society and culture. The company ensures that internal communication is kept simple but a complex social network is developed at the same time (Hirotaka Takeuchi, Emi Osono, & Norihiko Shimizu, 2008). During presentations, employees are only asked to write the main points such as context, objectives, analysis and expected results on a single sheet of paper. The vertical relationship is created through training. In 2018, Toyota had 369,124 employees worldwide. Because employees are so widespread, Toyota uses Chatter by Salesforce to connect them and transform the way they work. Employees can also post questions and exchange advice with colleagues from other countries. Despite its size, Toyota's emphasis is that "everyone knows everything." Information is disseminated freely vertically across hierarchies and horizontally among employees across functional lines and,/