The company's marketing manager, for example, must take the necessary steps to develop a comprehensive marketing program that reaches its customers. Marketing problems can be solved by things like promotion, product, price, and location. According to wwwgetjamaica.com Digicel Jamaica has contributed significantly to national income and job creation for hundreds of Jamaicans, both directly and indirectly. From areas such as Jamaican Construction, Jamaican Retail Allocation and of course, Jamaican Telecommunications, Digicel has discovered Jamaicans across the board to one of the most active and fast-paced sectors in existence. There are four characteristics of service elements: these are; intangibility, inseparability, inventory and inconsistency. When services are intangible, they cannot be touched, held or even seen before making a purchase, so in order for the service to become tangible or useful in some way, you need to make sure they show what benefits the product will have or how it will help the customer. For example Digicel offers online shopping where you can purchase your credit online, this service is intangible but by demonstrating how to use the service, it will have an advantage for customers who purchase