Jollibee, a fast-food restaurant chain based in the Philippines, owned and operated by the Chinese-Filipino Tan family, which started as an ice cream shop has now diversified into sandwiches, burgers, chicken, etc . Due to After the success in the Philippines, it started to expand overseas to increase its market share globally. However, there were some issues that caused some of its international ventures to fail, such as partner incompatibility and venue selection. After the organization's restructuring, internal conflict occurred between its international division and the one based in the Philippines. Subsequently, Jollibee's strategies were reviewed, revealing international expansion opportunities to shape the direction of Jollibee's future internalization strategy. The most suitable place to expand is California, United States. From Jollibee's success in Guam, they have gained experience and insights into ways of doing business in the United States that can be applied when entering Daly City, California. This location not only has a high Filipino concentration, but also has a relatively low number of fast food competitors. One of the investment options that can be used to enter California is through franchising as Jollibee has experience in managing its Franchise Services Managers division. Additionally, according to the IFA, approximately one in twelve businesses in the United States is a franchise business, with the fast food industry being the largest in the United States. Furthermore, joint venture can be one of the options as Jollibee has managed to enter Brunei using this mode, even when research shows a failure rate of 47%. The company should own at least 50% of the shares to maintain a certain level of control and decision-making power. Also, Jollibee… mid-paper… is doable as the return on investment may not be favorable. When the partner company is reputable in the target market, it can help extend marketing efforts and distribution networks, where the alliance can have greater bargaining power in contractual negotiations such as supply contracts and purchasing agreements. For example, Jollibee can partner with a company that has connections to the source of quality raw materials to ensure freshness and consistent supply for customer satisfaction and competitive advantages. It also allows Jollibee to create new products to tap into new customer segments. This is because the partner company may have existing knowledge and experience in certain products and services, as is the case with Starbucks, which partnered with PepsiCo to develop coffee drinks, and Dreyer's Ice Cream to sell its line of coffee ice cream. Conclusion (100 words)