In efforts to advertise, create good public relations, and fulfill their personal sales efforts, companies sometimes add activities as a supplement. These activities are called sales promotions and in a B2B context they are called trade promotions. Sales promotions are a kind of temporary thing, a kind of incentives that push customers to act quickly. We will be especially interested in the B2C area, i.e. commercial promotions, in the context of Burkina Faso, using three types of commercial promotions: samples, competitions and loyalty programs. Then we will see if the infrastructure for sales promotions exists in all countries. In Burkina Faso, as in many other countries, companies use many sales promotions to convince customers to buy more products. One of these sales promotions is samples. This type of promotion is new in the country. We usually have mobile sellers (people who don't sell in a store, but go to customers) and go from house to house. Other salesmen go from bar to bar or club to club, or just anywhere they know they will find customers. They sell products such as toothpaste, dishes, clothes. What makes them popular is that “buy one get one more”. When they get to homes, people buy more and more and get the extra. This extra is a sample of the product purchased, but you must purchase the product before receiving it. This example of sales promotion is very popular in the country. Sales promotion competitions are also very popular in Burkina Faso. October is the start of the school year in the country, making September to October the time for good business for bookstores. Of course, there are many of them, so contest sales promotions are used by some of them to attract customers... middle of the card... row, it's already expired, so they don't get the benefit. This is a type of customer behavior. Overall, there are things that need to be improved to improve sales promotions in countries. In conclusion, there are sales promotions used by companies in each country. For Burkina Faso, the most popular are sampling, competitions and loyalty programs. Companies that know how to use them really attract a lot of customers and obviously get high sales. This is inspiring some other companies who are trying to follow this trend. However, not all the necessary infrastructure for sales promotions exists in all countries, so new environments need to be created for this. But perhaps some companies are creative enough and try to adapt existing infrastructure to their plans and programs. Works Cited Handbook of Principles of Business Administration