Looking at this financial data I can conclude that Apple is in a very strong financial position compared to its rivals. Most ratios are better for Apple than for its rivals. My next part of the Apple analysis will be the SWOT analysis, which includes strengths, weaknesses, opportunities and threats. Apple has many strengths. First of all, their brand deserves to be mentioned. The Apple brand is one of the strongest brands in the world; in fact at the end of 2012 it was second only to the Coca-Cola brand, which is truly remarkable. Apple is a brand known throughout the world and is only getting better in this regard. Another strength of Apple is the quality of its products. Their products, as mentioned above, are considered the best in terms of quality in their market. They are comfortable and easy to use. On top of everything, Apple prides itself on the fact that its products never “freeze,” which is a very common problem in the tech industry. Their innovative capabilities should also be mentioned in their strengths section, because Apple always invents something new and significantly revolutionizes its products with it. The last thing I would like to mention is their pricing power. Obviously, due to the competitive market they are in, it is not as strong as other giant companies in other industries are, but it is still quite strong. The reason is the quality of their products. They are able to charge more for their products because they are so good. Even customers who get used to their qualities and design will pay more if necessary. When mentioning Apple's weaknesses, the first thing that comes to mind is that they rely a lot on service providers because their biggest advantage.... .. middle of paper ......elop upgrades their systems operational so that Apple can compete with Samsung in terms of technological features. After Steve Jobs passed away, the management team didn't do a great job of coming up with unique ideas. This is something that needs to be addressed. Regarding their financing needs, Apple is very stable and financially stable and has no financing needs that require immediate attention. Apple has a great future strategy for the near future. I believe that if they can expand into new markets, they will make huge profits. On top of that, their products are more popular than ever and it looks like that won't change anytime soon. They are very financially stable and their share price appears to be undervalued at the moment. I believe investors should buy Apple stock at the current price and current market conditions.