Cows in the City.Chicago – the Windy City… Famous for its skyscrapers and the MagnificentMile, this summer Chicago has been enriched with a new Landmark, or rather Landmarks. Nearly 300 cows have found a temporary home on the downtown streets and in its buildings. This expansive public art project, organized by the Chicago Public Art Program, commemorates the city's industrial history while bringing a sense of community and beauty to Chicagoans and tourists. In this "parade", each cow is full of meaning as well as artistic value. While many may argue, I, on the contrary, would like to applaud the city of Chicago for realizing this great project. The idea for this project was brought to Chicago by Peter Hanig, after seeing a similar project in Zurich. From the North Michigan Avenue Business Association, the “cow” idea came to the Department of Cultural Affairs. It all started like this. Sponsors were commissioning artists and the cows were on the road. It is difficult to clearly say whether the sponsors were trying to advertise using cows or simply selflessly participated in this magnificent "parade". Some cows, such as “Give the Lady what She Wants” with shopping bags on their backs, are obviously nothing more than advertisements for Marshall Field's & Co., the cow's sponsor. The same can be said for “Mooving Eli”, next to Eli's Cheesecake, which doesn't even hide its advertising nature. Some people are disgusted to consider this form of advertising a public art program. However, it is not entirely fair to blame the sponsors for wanting to use the cows for their own benefit. If cows were purchased with tax money, the issue would become truly controversial. Many people, with whom I will tend to agree, understand that although some cows are used for advertising, there are many cows that actually beautify and enrich the city of Chicago with their presence. One of the examples is the "Stampede" cow, near the historic Water Tower. This cow achieves incredible results in terms of promoting the city and is a true example of a public art figure that celebrates the diversity of events in the city. This cow is painted with images of Chicago celebrations, such as the “Taste of Chicago,” “Venetian Night,” and the air show. It is especially pleasant to see a smile on the faces of young children as well as on those of adults.
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