• The level of technological development and industry spending on research and development that has enabled the creation of new products with the application of the latest technology.• In this sector B2B, to compete In business, consumers wanted to provide the best services and offer unique experiences to end users, therefore the demand for digital signage and live entertainment (including sports applications) increased. They used these products to conduct marketing activities and to entertain end users. • Supply chain forces, raw material shortages due to limited suppliers and increasing demand. This has led to the need to build a strong relationship with suppliers in order to maintain continuity of raw materials, for example entering into a purchasing agreement to guarantee the availability of the raw material at a certain price for the duration of the contract. influenced this sector. Demand definitely decreased during the recession period and tended to increase in a better economic environment